Reproduce your competitors' backlinks

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It’s not uncommon for this cover to be unlinked and simply a brand mention, but it’s often easy to turn it into a link with minimal effort. The hardest work has already been done: getting people talking about you.

You can find mentions of your brand using the Brand Monitoring tool , and receive notifications when someone mentions you without linking to your site.

Semrush Brand Monitoring
You can then send a polite email to the person who mentioned you and ask them to add a link, clearly explaining how this link will add value to their readers.

You won't always be able to get a link added, but for the mom data minimal effort, the ones you do get using this tactic are well worth it.

This tactic is limited to adopting and reproducing the same link building strategy as successful competitors.

Start by going to the Backlink Opportunities tool and entering your domain and at least one of your competitors' domains.

In the example below, you'll see arrows indicating how many backlinks your competitors are getting from sites where you're not getting any. Click on the arrow to see the specific sites.

If you find opportunities to exploit, click the blue “Start Targeting” button to add your results to the Link Building tool.

Backlinks, Arrows and Start Targeting Possibilities
If you can analyze what a competitor is doing well in their link building strategy, use that same strategy to your advantage. You can also improve their strategy by taking advantage of opportunities they missed to acquire backlinks.