The effectiveness of this lead generation channel is declining
Posted: Thu Jan 23, 2025 3:19 am
Selling "not head-on"
When working with contracts worth tens of thousands of dollars, don't rush. Try to sell not the product, but the next step. List the customer's benefits for each stage of the funnel. If the plan includes an online meeting, sell its value: tell what the customer will benefit from. Maybe a developer will come to the meeting and talk about the technical side of the product.
Content marketing can also help. Use articles and videos to pique the lead's new zealand email list interest and give them knowledge they can apply to their project.
You can endlessly watch the fire burning, the water flowing, and the sales managers discussing cold communications.
B2B sales manager in IT industry does cold calling and mailings? Does it still work?
Don't worry, you probably won't be forced to sit on the phone. Cold calling in B2B in IT is declining in popularity. As for mailings, they are used more actively.
In 2007, it took an average of 3.68 cold calling attempts to connect with a potential client. Now it’s 18 calls .
Although this method has not disappeared, B2B sales managers in IT prefer to use the phone as a last resort - after trying to contact a potential client via email or social media. A good trigger is if the letter was opened several times. Probably, the person was interested, but did not have time or forgot to respond.
When working with contracts worth tens of thousands of dollars, don't rush. Try to sell not the product, but the next step. List the customer's benefits for each stage of the funnel. If the plan includes an online meeting, sell its value: tell what the customer will benefit from. Maybe a developer will come to the meeting and talk about the technical side of the product.
Content marketing can also help. Use articles and videos to pique the lead's new zealand email list interest and give them knowledge they can apply to their project.
You can endlessly watch the fire burning, the water flowing, and the sales managers discussing cold communications.
B2B sales manager in IT industry does cold calling and mailings? Does it still work?
Don't worry, you probably won't be forced to sit on the phone. Cold calling in B2B in IT is declining in popularity. As for mailings, they are used more actively.
In 2007, it took an average of 3.68 cold calling attempts to connect with a potential client. Now it’s 18 calls .
Although this method has not disappeared, B2B sales managers in IT prefer to use the phone as a last resort - after trying to contact a potential client via email or social media. A good trigger is if the letter was opened several times. Probably, the person was interested, but did not have time or forgot to respond.