Increasing recurring sales requires knowledge and analysis of customer behavior and, based on this data, integrating an appropriate strategy to boost new conversions.
In today's article we are going to talk about the importance of cohort analysis to increase recurrence in your sales. Cohorts? Cohort analysis? Does it sound familiar but you are not sure?
Keep reading! We'll show canada phone number list you everything you need to know about Google Analytics cohort analysis.
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What are Cohorts?
Cohorts are groups of customers who display similar behaviors over a given period of time, for example, consumers during sales.
But isn’t this the same as Google Analytics segmentation? It’s true that it can be confusing, but segmentation is a concept that is more closely linked to fragments that include any subset of Google Analytics data, for example, mobile buyers.
What is Cohort Analysis?
Cohort analysis is a type of report, which segments customers according to a certain criterion and shows the purchasing behavior of the group over time : how often they buy, how much they spend, how long customers stay, etc.
Therefore, time is a key factor in developing a good cohort analysis. Where can you perform a good cohort analysis? In Google Analytics!