Whoever signs your email must be in line with the goal of obtaining positive responses from your subscribers, good acceptance, credibility and loyalty to your brand.
On the one hand, if you are going to send a Newsletter or an Information Campaign , it is best to have the “From” in the name of your brand to make it more institutional and in line with the theme. On the other hand, if you want to send Emails that generate empathy with your Lists, try making it more human and have the sender accompanied by the name of a member of your company.
#6 Robotic, cold, distant and automated email:
To your DatabaseThey won't be interested in you creating an artificial connection, but rather in your brand spokesperson speaking directly to them in a fresh and approachable style.
To achieve empathy with your target, I recommend using usa whatsapp resource personalized fields with the Subscriber's name, signatures in the footer of your Email with the name, photo or position of your representative, and idiomatic constructions that are understandable to the collective imagination.
#7 Insistence and saturation with offers:
Your Campaign should not follow a commercial purpose entirely, nor provide excessively promotional information. Include data linked to the usefulness of your product and the benefits it will bring to the customer. Launch posts that incite the need for your product and you will hear the praise of your Subscribers.
Now, you have 7 strategies to avoid bad practices in Email Marketing and encourage your Subscribers to open your Campaigns. And you, what habit would you like to change because it does not generate good results for you?