Positioning your brand and your story
Posted: Thu Jan 23, 2025 3:14 am
Keep a close eye on who your competitors are targeting
Once you have your audience in mind, you can use our free Persona tool to write it down.
You need to be able to clearly and succinctly communicate who your audience is to all stakeholders and anyone involved in brand communications.
A clearly defined brand and product positioning will help you deliver a consistent experience to your audience and build the right image across all your content marketing channels.
These questions will help you think about your market positioning:
Who are my existing and potential customers, and what are their goals?
Who are my main competitors and fusion data how do they market their brands?
What is the unique value of my brand?
What problems does my product help solve?
What makes it a better choice than my competitors?
Use this information to shape the key pillars of your brand story.
A brand story is a summary of your company’s history, mission, purpose, and values. It can help you choose the right direction in your content marketing strategy by identifying the right messages and topics to convey with your content.
Focus on the following:
The hero of your story (your customer), their goals and challenges.
Your brand personality
Once you have your audience in mind, you can use our free Persona tool to write it down.
You need to be able to clearly and succinctly communicate who your audience is to all stakeholders and anyone involved in brand communications.
A clearly defined brand and product positioning will help you deliver a consistent experience to your audience and build the right image across all your content marketing channels.
These questions will help you think about your market positioning:
Who are my existing and potential customers, and what are their goals?
Who are my main competitors and fusion data how do they market their brands?
What is the unique value of my brand?
What problems does my product help solve?
What makes it a better choice than my competitors?
Use this information to shape the key pillars of your brand story.
A brand story is a summary of your company’s history, mission, purpose, and values. It can help you choose the right direction in your content marketing strategy by identifying the right messages and topics to convey with your content.
Focus on the following:
The hero of your story (your customer), their goals and challenges.
Your brand personality