Creating quality content is rewarded

[sharminsumu]

This is precisely why these tactics are often called “manual link building.” But keep in mind that the links you have control over are usually not the highest quality.

In Google's eyes, any link that is not placed editorially is manipulative. You can add links manually and intentionally, but it's important not to spam links or add them haphazardly.

So there is no need to be afraid of manually adding links, as long as you do it thoughtfully.

This method of link building can generate benefits, such as referral traffic, or help you position yourself as a thought leader. It can also help grow your brand by engaging with users in your niche.

However, adding links alone won't directly give you a lawyer data significant competitive advantage. As with quick-win tactics, this strategy is likely to be easily copied by competitors.

3. Earn links
To gain a true competitive advantage through links, you need to adopt a strategy that will allow you to earn editorially placed links.

Earning links takes a lot of effort, but the rewards are maximum. So be prepared to invest time and resources. By doing so, you will earn links that your competitors will have a hard time replicating.

And let's not forget that Google has been telling us for years, as part of its Webmaster Guidelines , that:

The best way to encourage other sites to create quality, relevant links to your site is to publish unique and relevant content that will naturally help you gain popularity among Internet users.
Links are usually editorial votes that are freely given. The more useful the content on your site is, the more likely it is that someone else will find that content valuable to their readers and link to your site.