How to Manage a Blog: Why Keeping It Organized is Important in Content Marketing
Posted: Wed Jan 22, 2025 12:24 pm
At first glance, it may seem like adding a blog to your company website is a fairly simple idea.
After all... You just write about some topics that make sense for your niche, publish them, and wait for the results, right?
Well, that is incorrect.
Managing a blog means having complete control over the type of content you publish , when you publish it, and how it fits into your overall Content Marketing strategy .
In this guide, you'll learn what, why, and how to run a blog. Plus, ig database we'll offer some of our top tips for doing it in the best possible way.
Let's dive in.
What is blog management?
How does blog management help your Content Marketing strategy?
Best practices for managing a blog
Conclusion: Succeed with these blog management tips
What is blog management?
Blog management is the process of ensuring that your Content Marketing is aligned with your overall marketing strategy .
It includes elements like finding new and exciting topics to cover and doing keyword research to discover the best search terms to include in each article.
However, it also incorporates elements such as knowing your target audience, brainstorming to decipher the value each post offers, and selecting the right promotional tools to attract readers.
Ultimately, managing a blog is a crucial part of the whole process. It is essentially the roadmap that keeps everything on track.
How does blog management help your Content Marketing strategy?
Now that you have a good idea of what blog management entails, let’s look at why it’s important for your Content Marketing strategy.
Having a solid blog management process allows you to:
Delegate tasks more effectively
When you have a full understanding of what needs to be done at each step of the content creation process, you'll know exactly what to assign to different members of your team.
Create more engaging content
Planned content is more persuasive and offers better value to your overall audience.
Maintain a consistent publishing schedule
Creating content ahead of time and adhering to an editorial calendar allows you to maintain a more consistent flow, which will help readers understand when they can come back for more content.
Improve search engine optimization (SEO)
Google prefers websites that are updated fairly regularly. When you know how to expertly manage a blog, this top positioning in the search engine is easier to achieve.
Of course, those are just a few of the many benefits that come with effective blog management.
Simply put, the more organized your efforts are, the easier it will be to keep blogging in the long run.
seo guide
Best practices for managing a blog
Like any other aspect of Digital Marketing , there are several best practices you should try to follow when it comes to managing a blog.
While these are certainly some of the most important areas to pay attention to, this list is certainly not exhaustive.
Below are some expert tips on how to effectively manage your blog.
1. Know your audience
The first step in any blog management plan is to know your audience.
In fact, you can probably relate this to any digital marketing strategy in general — it’s that important.
When it comes to determining who you're writing for, you'll need to take the time to really learn what they prefer in terms of likes, dislikes, and content.
One way to do this is by creating Buyer Personas that give you some background on how certain types of people react to the information you're publishing on your website.
You can also ask your current audience what they enjoy most about your blog, for example, by conducting a survey or simply by asking directly those who represent the group you want to captivate.
The main point?
You want to know who you're writing blog posts for and try to meet their needs as accurately as possible.
2. Develop a focus on your niche
When you have a blog, it can be easy to try to cram in as much information as possible on a wide variety of topics to try and increase your overall organic traffic .
The problem with this is that posting about too many things that deviate from your target niche can overwhelm your audience with topics they may not be interested in.
Therefore, it is always a good idea to develop a precise focus on your segment.
What do we mean by this? Only blog about things that relate to that industry or topic.
For example, a lawyer probably wouldn't want to post content about how to repair a refrigerator.
However, the audience of a DIY blog would love this more than they would want to hear about how to file a personal injury lawsuit after a car accident.
So, keep your topics on point and stay as close to the desired focus as possible.
3. Produce only quality content
Let's be honest.
There is a lot of content out there these days , which means your audience can choose where they get their information from.
If you're just writing short posts that have very little informational value , they'll likely go somewhere else.
Similarly, longer content that is difficult to read or full of typos and grammatical errors can annoy people.
That means you should only publish quality content that offers informative value and satisfies a need of your audience.
Break out of the crowd and keep each post as relevant as possible. Use different services like Essay Writing Service .
What if the topic is a bit more specialized and the post becomes too long? Consider then breaking it up into multiple pieces of content, effectively creating a mini series.
Not only is this better for your audience, but it also allows you to rank multiple pages in the SERPs.
4. Stick to a solid editorial calendar
Perhaps the biggest disadvantage of most blogs is that they simply stop posting.
Maybe they started with a strong intention to always add new content three days a week.
But then a team member got sick, or the holidays came around. Or a certain topic took longer to write.
Once there is a gap, it can be incredibly difficult to try to get back on track, which then leads to delays, less content, and a reduced audience.
Instead, it's better to maintain a solid editorial calendar.
This literally means creating a calendar and planning your posts, choosing topics or keywords, writing in advance, and holding yourself accountable to your publication dates no matter what.
It's also a great way to keep your team up to date on various deadlines and when posts are expected to be completed.
Remember, the more organized everything is and everyone is on the same page, the easier it will be to maintain consistency .
5. Use a blog management tool like Studio
When organizing your approach, it's also a good idea to use a blog management tool.
While there are many on the market, our favorite is Studio .
Studio helps agencies and marketing teams manage their projects and campaigns by streamlining tasks, fostering collaboration, and providing detailed reporting.
It can be used to control projects for an internal team or to orchestrate the activities of external teams, in one central location, effectively eliminating difficult-to-follow email threads.
From a blogging perspective, it's a great way to always see where each post is in the content creation process and determine what's needed to get it to the final finish line.
If you use freelance writers or remote employees to create your content, this is an exceptionally useful way to keep everything on track.
ROCK STUDIO | The Rock Content platform for your Content Marketing strategy
6. Always provide value
Another tip when it comes to how to manage a blog is to always provide value.
While this goes hand in hand with consistently creating quality content, this tip goes a little deeper.
Simply put, you need to find the main point that solves a specific pain point for your readers within each blog post.
By narrowing down why someone would find that content useful , you can decide how to best present it.
For example, maybe it's a paid ad on social media or simply an email sent to your list with basic concepts about why this post is useful.
Either way, the main goal of your entire blog should be to provide your target audience with the engaging and informative content they are looking for.
7. Look for opportunities to get more content
There is an old saying in the world of Digital Marketing that says that content generates new content .
This is true when it comes to blogging.
Each new post should give you at least one new idea for follow-up content.
After your team writes a new post, it's important to look back and decide if there are areas where you can clarify a certain topic or provide additional important information.
Then, add these items to your content calendar.
Once new articles are published, you can link to them from your original blog content , which can help with search optimization.
Some digital marketers refer to this as content silos , but it's really up to you whether you want to use a more formal content structure like a silo or just move from topic to topic organically.
8. Remember keyword research
A big part of blog management is knowing what keywords to target within your posts.
While this probably sounds like a no-brainer to someone well-versed in how Content Marketing and SEO works, it’s an area where many new bloggers struggle.
So why do you need keyword research ?
Well, it's important to understand what people are searching for online.
Once you can figure out the actual terms and phrases they're using to find the information they're looking for, you can start to be that answer by including those terms in your texts.
However, it is important to determine how much traffic each keyword receives and who the competition is in Google or Bing for those terms .
Keyword research is essentially the tool you can use to ensure that your content is reaching the right audience searching for answers to the topic you are writing about.
9. Avoid content cannibalization
Another important aspect to remember when managing blogs is to prevent content cannibalization from occurring .
What this means is competing with yourself for the same search position on Google.
This is usually only a problem after you've already grown your blog to include a large number of posts, but it can still happen at any time.
Instead, make sure you're only creating content around topics you haven't covered yet.
If something has changed or you need to update information, go back and add to the existing post instead of creating a new one.
Additionally, it's always a good idea to look at your blog to find topics that can be combined for greater effectiveness.
If necessary, delete one and give a 301 redirect to the other one you updated.
Conclusion: Succeed with these blog management tips
After all... You just write about some topics that make sense for your niche, publish them, and wait for the results, right?
Well, that is incorrect.
Managing a blog means having complete control over the type of content you publish , when you publish it, and how it fits into your overall Content Marketing strategy .
In this guide, you'll learn what, why, and how to run a blog. Plus, ig database we'll offer some of our top tips for doing it in the best possible way.
Let's dive in.
What is blog management?
How does blog management help your Content Marketing strategy?
Best practices for managing a blog
Conclusion: Succeed with these blog management tips
What is blog management?
Blog management is the process of ensuring that your Content Marketing is aligned with your overall marketing strategy .
It includes elements like finding new and exciting topics to cover and doing keyword research to discover the best search terms to include in each article.
However, it also incorporates elements such as knowing your target audience, brainstorming to decipher the value each post offers, and selecting the right promotional tools to attract readers.
Ultimately, managing a blog is a crucial part of the whole process. It is essentially the roadmap that keeps everything on track.
How does blog management help your Content Marketing strategy?
Now that you have a good idea of what blog management entails, let’s look at why it’s important for your Content Marketing strategy.
Having a solid blog management process allows you to:
Delegate tasks more effectively
When you have a full understanding of what needs to be done at each step of the content creation process, you'll know exactly what to assign to different members of your team.
Create more engaging content
Planned content is more persuasive and offers better value to your overall audience.
Maintain a consistent publishing schedule
Creating content ahead of time and adhering to an editorial calendar allows you to maintain a more consistent flow, which will help readers understand when they can come back for more content.
Improve search engine optimization (SEO)
Google prefers websites that are updated fairly regularly. When you know how to expertly manage a blog, this top positioning in the search engine is easier to achieve.
Of course, those are just a few of the many benefits that come with effective blog management.
Simply put, the more organized your efforts are, the easier it will be to keep blogging in the long run.
seo guide
Best practices for managing a blog
Like any other aspect of Digital Marketing , there are several best practices you should try to follow when it comes to managing a blog.
While these are certainly some of the most important areas to pay attention to, this list is certainly not exhaustive.
Below are some expert tips on how to effectively manage your blog.
1. Know your audience
The first step in any blog management plan is to know your audience.
In fact, you can probably relate this to any digital marketing strategy in general — it’s that important.
When it comes to determining who you're writing for, you'll need to take the time to really learn what they prefer in terms of likes, dislikes, and content.
One way to do this is by creating Buyer Personas that give you some background on how certain types of people react to the information you're publishing on your website.
You can also ask your current audience what they enjoy most about your blog, for example, by conducting a survey or simply by asking directly those who represent the group you want to captivate.
The main point?
You want to know who you're writing blog posts for and try to meet their needs as accurately as possible.
2. Develop a focus on your niche
When you have a blog, it can be easy to try to cram in as much information as possible on a wide variety of topics to try and increase your overall organic traffic .
The problem with this is that posting about too many things that deviate from your target niche can overwhelm your audience with topics they may not be interested in.
Therefore, it is always a good idea to develop a precise focus on your segment.
What do we mean by this? Only blog about things that relate to that industry or topic.
For example, a lawyer probably wouldn't want to post content about how to repair a refrigerator.
However, the audience of a DIY blog would love this more than they would want to hear about how to file a personal injury lawsuit after a car accident.
So, keep your topics on point and stay as close to the desired focus as possible.
3. Produce only quality content
Let's be honest.
There is a lot of content out there these days , which means your audience can choose where they get their information from.
If you're just writing short posts that have very little informational value , they'll likely go somewhere else.
Similarly, longer content that is difficult to read or full of typos and grammatical errors can annoy people.
That means you should only publish quality content that offers informative value and satisfies a need of your audience.
Break out of the crowd and keep each post as relevant as possible. Use different services like Essay Writing Service .
What if the topic is a bit more specialized and the post becomes too long? Consider then breaking it up into multiple pieces of content, effectively creating a mini series.
Not only is this better for your audience, but it also allows you to rank multiple pages in the SERPs.
4. Stick to a solid editorial calendar
Perhaps the biggest disadvantage of most blogs is that they simply stop posting.
Maybe they started with a strong intention to always add new content three days a week.
But then a team member got sick, or the holidays came around. Or a certain topic took longer to write.
Once there is a gap, it can be incredibly difficult to try to get back on track, which then leads to delays, less content, and a reduced audience.
Instead, it's better to maintain a solid editorial calendar.
This literally means creating a calendar and planning your posts, choosing topics or keywords, writing in advance, and holding yourself accountable to your publication dates no matter what.
It's also a great way to keep your team up to date on various deadlines and when posts are expected to be completed.
Remember, the more organized everything is and everyone is on the same page, the easier it will be to maintain consistency .
5. Use a blog management tool like Studio
When organizing your approach, it's also a good idea to use a blog management tool.
While there are many on the market, our favorite is Studio .
Studio helps agencies and marketing teams manage their projects and campaigns by streamlining tasks, fostering collaboration, and providing detailed reporting.
It can be used to control projects for an internal team or to orchestrate the activities of external teams, in one central location, effectively eliminating difficult-to-follow email threads.
From a blogging perspective, it's a great way to always see where each post is in the content creation process and determine what's needed to get it to the final finish line.
If you use freelance writers or remote employees to create your content, this is an exceptionally useful way to keep everything on track.
ROCK STUDIO | The Rock Content platform for your Content Marketing strategy
6. Always provide value
Another tip when it comes to how to manage a blog is to always provide value.
While this goes hand in hand with consistently creating quality content, this tip goes a little deeper.
Simply put, you need to find the main point that solves a specific pain point for your readers within each blog post.
By narrowing down why someone would find that content useful , you can decide how to best present it.
For example, maybe it's a paid ad on social media or simply an email sent to your list with basic concepts about why this post is useful.
Either way, the main goal of your entire blog should be to provide your target audience with the engaging and informative content they are looking for.
7. Look for opportunities to get more content
There is an old saying in the world of Digital Marketing that says that content generates new content .
This is true when it comes to blogging.
Each new post should give you at least one new idea for follow-up content.
After your team writes a new post, it's important to look back and decide if there are areas where you can clarify a certain topic or provide additional important information.
Then, add these items to your content calendar.
Once new articles are published, you can link to them from your original blog content , which can help with search optimization.
Some digital marketers refer to this as content silos , but it's really up to you whether you want to use a more formal content structure like a silo or just move from topic to topic organically.
8. Remember keyword research
A big part of blog management is knowing what keywords to target within your posts.
While this probably sounds like a no-brainer to someone well-versed in how Content Marketing and SEO works, it’s an area where many new bloggers struggle.
So why do you need keyword research ?
Well, it's important to understand what people are searching for online.
Once you can figure out the actual terms and phrases they're using to find the information they're looking for, you can start to be that answer by including those terms in your texts.
However, it is important to determine how much traffic each keyword receives and who the competition is in Google or Bing for those terms .
Keyword research is essentially the tool you can use to ensure that your content is reaching the right audience searching for answers to the topic you are writing about.
9. Avoid content cannibalization
Another important aspect to remember when managing blogs is to prevent content cannibalization from occurring .
What this means is competing with yourself for the same search position on Google.
This is usually only a problem after you've already grown your blog to include a large number of posts, but it can still happen at any time.
Instead, make sure you're only creating content around topics you haven't covered yet.
If something has changed or you need to update information, go back and add to the existing post instead of creating a new one.
Additionally, it's always a good idea to look at your blog to find topics that can be combined for greater effectiveness.
If necessary, delete one and give a 301 redirect to the other one you updated.
Conclusion: Succeed with these blog management tips