The digital revolution of design

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The pre-boom of computing (70's)
On the one hand, graphic design expanded into sectors such as newspaper design and into new media such as television and video, where graphic resources began to be necessary.

There was also a need for companies and organizations to have a logo (icon, symbol or typography) that represented them, and in the product marketing sector, images and concepts were needed.

The influence of New Wave typography prevailed with the proposal of more space that would generate depth, diagonal lines, superimposed shapes and floating forms.

The digital revolution of web design

On the other hand, it was affected by the beginning of the boom in computer hardware and software and the exponential growth of the Internet. With the arrival of the personal computer, designers had to change and progress.

New interface between man and machine (80's)
As electronic and computer technology evolved rapidly, graphic design began to change its processes and appearance. Aldus' PageMaker and Apple's PostScript were some of the powerful hardware and software that became available, as was the mouse, which streamlined the creative process. The arrival of the first laser printers caused a sensation by reaching resolutions of up to 2540 dpi.

The digital revolution of Adobe web design

Users controlled the computer intuitively and focused on creative work. By simply pressing a mouse button and placing the pointer over any icon on the screen, hours of manipulation and programming were simplified.

The digital revolution (90's)
The demand for graphic design continued to rise with the appearance of music legal email leads for sale videos, film and series credits, since graphic resources were needed for illustration.

The evolution of software for designers continued to boom with the appearance of the first versions of programs such as Dreamweaver, Illustrator, Photoshop and InDesign, among others. Tools that, today, are essential for design.

But the growth that revolutionized graphic design was the public access to the most important tool today:

Internet.

The Internet has become the most important economic sector in the world, causing companies to start getting involved by creating and establishing websites to enter the digital age, and with this, the beginnings of Web Design.

Grow with us!
With all this digital revolution, HTML (hypertext marketing language) appeared , the most important brand language today, which allowed the creation of websites through new HTML editing programs, making graphic design generate a wide field of work with the possibility of integrating movement, sound and video in interactive environments and giving more strength to typography, color and iconic elements.

The digital age (2000 to present)
2000-2009: The 2.0 decade
With the boom of the digital revolution, design took an important step from the postmodern design of previous decades to the so-called “Keep it simple” (minimalist simplicity).

The Apple revolution continued to advance and create various devices such as the iMac, Macbook, iPod, iPhone... bringing the brand closer to all types of users.

The digital revolution of Mac web design

Thanks to the rapid growth of the Internet, Web 2.0 and Flash Web appeared, with which the field of design began to generate great demand, and this is where the web became the most important sector. Forcing to continue updating and improving the versions of HTML, the ISO regulation was created that defined HTML 4.01 as an international standard and the WHATWG (Web Hypertext Application Technology Working Group) with the purpose of taking the web to a level of improvements in multimedia, allowing through canvas the use of audio, video, vector graphics and 2D and 3D content.

2010-2016: The decade of “Responsive design”
Responsive design is the new web design and development technique that, through the use of fluid structures and images, allows the website to adapt to any device and function in a more practical, simple and fast way in a completely technological environment.

The digital revolution of responsive web design

The emergence of social networks (Facebook, YouTube, among others) and apps (Instagram, Twitter, Whatsapp, among others) became the means of communication, interaction and dissemination in this digital age.

HTML continues to apply standardization systems with the most stable technologies.

Currently, web design remains the most important sector of design and, in keeping with the trend of minimalist simplicity, “Flat Design” appears, a style with flat colors, vector shapes and iconic simplification of elements that allows easy adaptation to different devices and makes navigation faster, more practical and easier for the user.

What will happen in the future?
After looking at design over the last four decades and the accelerated growth of technology, I realize that I have experienced transitions (from the Walkman to the iPod or iPhone or from handwritten letters to Skype or Facetime) that I would never have thought would happen or imagined that when they happened we would become robots or that we would not be able to handle it… But today I realize that we are already immersed in a digital era, where we depend almost 100% on technology and that this growth will continue to be exponential. And now I wonder: What else can happen in the future?

The evolution of design has been a roller coaster, causing designers to seek change, understand what each decade demanded, and most importantly, the growth of technology made designers merge creative ideas with the practicality of a completely digital society. Graphic design is a very important part of today's sites, and optimizing content is even more important to improve the positioning of our website. Contact our SEO department if you want more information.