Number of daily active users: 414 million

[fomayof928@mowline]

Snapchat demographics and usage
Largest age group: 18-24 (38.6%)
Gender distribution: 51% female, 48% male croatia b2b leads (no data on other genders)
Time spent per day: 30 minutes
Takeaways from Snapchat demographics for 2024
Snapchat may not be the most talked-about network anecdotally. But the platform continues to see steady growth indicating that it’s not going anywhere.
Snapchat is still huge with the younger crowd. In fact, it has the highest number of Gen Z users among leading social media platforms putting it ahead of Instagram and TikTok. Statista predicts that Snapchat will have 49.6 million Gen Z users in 2024.
Line graph comparing user count for leading social networks from 2020-2025.
Source: Statista

Even if you aren’t active on Snapchat, it’s a prime place for trendspotting and learning what younger consumers want.
Are social media demographics part of your strategy?
The above demographics of social media platforms come from generalized data across billions of users. As such, it serves as a starting point for brands looking to prioritize their social platforms.

We recommend looking into the demographic data from your own social presence to see how it compares to the averages above.

As you gear up for a successful 2024, make sure to use our free social media templates to organize your efforts.


If you’re using TikTok for marketing, you’re probably looking for ways to grow on the platform. How do you get more views and followers? How do you get your content to show up in front of the right people? To answer these questions you need to understand how the TikTok algorithm works.