Target's landing page for Black History Month featuring Black-owned brands.
Posted: Wed Jan 22, 2025 9:45 am
Pinterest
Pinterest has incorporated inclusive features into the platform. For example, users can search by skin tone, hair pattern and body type. Beyond their product, they also have internal initiatives including employee resource groups, called Pinclusion groups. In 2023, they hosted their inaugural Pinclusion Group Leadership Summit.
A search query on Pinterest. There is an option to search by bulgaria b2b leads skin tone range.
Target
Blackburn points to Target as one brand she admires for their work in celebrating Black History Month. “Through the African American Business Council, an employee resource group, [Target] developed a recurring campaign called Black Beyond Measure which amplifies success stories and celebrates Blackness. The campaign showcases products from Black-owned businesses (that are carried in their stores year-round), as well as Black entrepreneurs and Black Target team members.”
Ben & Jerry’s
Accountability follows a statement of solidarity, and brands need to be ready to show how they are backing their words up with visible action. Ty Heath, Director of the B2B Institute at LinkedIn, warns consumers are quick to call out brands that talk the talk but don’t walk the walk.
“Saying your brand will do better without action won’t stand up to scrutiny,” said Heath. “While many brands have shown support for social justice issues, building trust requires sustained investment—not only during Black History Month.”
Pinterest has incorporated inclusive features into the platform. For example, users can search by skin tone, hair pattern and body type. Beyond their product, they also have internal initiatives including employee resource groups, called Pinclusion groups. In 2023, they hosted their inaugural Pinclusion Group Leadership Summit.
A search query on Pinterest. There is an option to search by bulgaria b2b leads skin tone range.
Target
Blackburn points to Target as one brand she admires for their work in celebrating Black History Month. “Through the African American Business Council, an employee resource group, [Target] developed a recurring campaign called Black Beyond Measure which amplifies success stories and celebrates Blackness. The campaign showcases products from Black-owned businesses (that are carried in their stores year-round), as well as Black entrepreneurs and Black Target team members.”
Ben & Jerry’s
Accountability follows a statement of solidarity, and brands need to be ready to show how they are backing their words up with visible action. Ty Heath, Director of the B2B Institute at LinkedIn, warns consumers are quick to call out brands that talk the talk but don’t walk the walk.
“Saying your brand will do better without action won’t stand up to scrutiny,” said Heath. “While many brands have shown support for social justice issues, building trust requires sustained investment—not only during Black History Month.”