Why should you open an online store?
Posted: Wed Jan 22, 2025 9:36 am
The growth of e-commerce in recent years opens up a tremendous opportunity for Chilean entrepreneurs. It allows them to compete against large stores, differentiate themselves and reach many customers.
There are many reasons why it is convenient to have an ecommerce for your business such as:
1. E-commerce is a global trend
This sales channel is expected to grow at rates greater than 30% annually ( source CCL ), which opens up a tremendous opportunity for all businesses that want to increase their sales and grow. A 2018 MIT study shows how businesses that have a physical and online presence have higher sales than those with only one channel. 61% of band database prefer to buy from a business that also has a physical store versus one that is only online.
In addition, it has been proven that online stores boost sales in physical stores. Chileans expect an integration of physical branches, the Internet and mobile devices to assist them in a useful, personalized and friendly shopping experience.
2. Possibility of selling 24 hours a day and in any geographical location
For physical stores, geographic location is essential and is generally associated with high costs. In the case of e-commerce, you don't need to have branches everywhere to be present in front of your potential customer. This means that you can be available to your customers on the subway, in parks, in areas with a lot of public traffic by being present online in their daily lives!
3. Ease of setting up an online store and opening that sales channel
Nowadays, setting up an online store is much simpler and cheaper than before. There are rental platforms that are affordable and very user-friendly. In less than 30 days, the future of your business can change radically by implementing technology in your sales processes.
There are many reasons why it is convenient to have an ecommerce for your business such as:
1. E-commerce is a global trend
This sales channel is expected to grow at rates greater than 30% annually ( source CCL ), which opens up a tremendous opportunity for all businesses that want to increase their sales and grow. A 2018 MIT study shows how businesses that have a physical and online presence have higher sales than those with only one channel. 61% of band database prefer to buy from a business that also has a physical store versus one that is only online.
In addition, it has been proven that online stores boost sales in physical stores. Chileans expect an integration of physical branches, the Internet and mobile devices to assist them in a useful, personalized and friendly shopping experience.
2. Possibility of selling 24 hours a day and in any geographical location
For physical stores, geographic location is essential and is generally associated with high costs. In the case of e-commerce, you don't need to have branches everywhere to be present in front of your potential customer. This means that you can be available to your customers on the subway, in parks, in areas with a lot of public traffic by being present online in their daily lives!
3. Ease of setting up an online store and opening that sales channel
Nowadays, setting up an online store is much simpler and cheaper than before. There are rental platforms that are affordable and very user-friendly. In less than 30 days, the future of your business can change radically by implementing technology in your sales processes.