Diversified consumer demands
Posted: Wed Jan 22, 2025 9:30 am
Driven by the changes in the epidemic learning model and the digital wave, consumer demand is no longer limited to entertainment. More and more people hope to uae consumer mobile number list learning or practical value from content, prompting Internet celebrities to transform from traffic-oriented to professional. Shaping, emphasizing the development of personal branding, thereby gaining higher influence in the market.
Personalized Development of Internet Celebrities
With the significant development of personal branding of Internet celebrities, more and more Internet celebrities combine self-positioning with professional fields, which can not only attract loyal fans to enhance their personal charm, but also further enhance the value of their business cooperation. At the same time, brands can also use Its influence reaches the target market and enhances brand trust through its professional image. For example, Korean cheerleader Lee Da-hye collaborated with the online learning platform PressPlay Academy (PPA) to launch [Learn Korean with Lee Da-hye: Situational Chats x Daily Travels The features combine "professional content" and "entertainment culture" to attract young audiences who are interested in learning Korean.
Lee Da Hye x PPA launches Korean online course
Lee Da Hye x PPA launches Korean online course
Source: PressPlay Academy (PPA)
Extended reading: From personal IP to Internet celebrity IP: Take a look at Internet celebrity brand marketing skills!
2. Business opportunities and potential of online courses
The Epoch Times Online Learning Trend Insight Report states: "According to Statista statistics, the global online learning platform market revenue will reach US$58.45 billion in 2024, and the number of users in the online learning platform market is expected to reach 1 billion in 2028." The online course market will grow at an alarming rate, providing a new business model for brands and influencers. For brands, cooperating with Internet celebrities to launch online courses can not only directly reach the target audience, but also enhance brand trust through professional content; for Internet celebrities, online courses are not only an efficient tool for monetization, It is an important way to build a professional image and transform the advantages of traffic into substantial benefits.
Personalized Development of Internet Celebrities
With the significant development of personal branding of Internet celebrities, more and more Internet celebrities combine self-positioning with professional fields, which can not only attract loyal fans to enhance their personal charm, but also further enhance the value of their business cooperation. At the same time, brands can also use Its influence reaches the target market and enhances brand trust through its professional image. For example, Korean cheerleader Lee Da-hye collaborated with the online learning platform PressPlay Academy (PPA) to launch [Learn Korean with Lee Da-hye: Situational Chats x Daily Travels The features combine "professional content" and "entertainment culture" to attract young audiences who are interested in learning Korean.
Lee Da Hye x PPA launches Korean online course
Lee Da Hye x PPA launches Korean online course
Source: PressPlay Academy (PPA)
Extended reading: From personal IP to Internet celebrity IP: Take a look at Internet celebrity brand marketing skills!
2. Business opportunities and potential of online courses
The Epoch Times Online Learning Trend Insight Report states: "According to Statista statistics, the global online learning platform market revenue will reach US$58.45 billion in 2024, and the number of users in the online learning platform market is expected to reach 1 billion in 2028." The online course market will grow at an alarming rate, providing a new business model for brands and influencers. For brands, cooperating with Internet celebrities to launch online courses can not only directly reach the target audience, but also enhance brand trust through professional content; for Internet celebrities, online courses are not only an efficient tool for monetization, It is an important way to build a professional image and transform the advantages of traffic into substantial benefits.