Third degree price discrimination
Posted: Wed Jan 22, 2025 9:27 am
Zonal prices. They depend on the period of purchase. Thus, at peak times, prices increase, and at times of calm, they decrease. For example, the cost of a hotel room by the sea becomes much lower during the off-season, when the number of tourists decreases significantly. Or plane tickets become more expensive as the departure date approaches.
Cost dependence on consumer status. Prices for goods and services may vary for manufacturing enterprises and consumer companies, for private and public organizations, for the domestic and foreign market, etc.
Dependence of cost on the level of consumer awareness. The standard price of a product is too high and most consumers buy it at it. However, some of them are more savvy and informed and can make claims regarding the cost, quality and other features of the product. In this case, the company provides discounts, taking into account in advance the likelihood of this type of buyers.
CD, which depends on the importance of lawyer database time of delivery of products, waiting, etc. The company can reduce the price if the buyer is ready to wait for the goods longer than usual, buy them in order of queue, go to remote stores for them, etc. Accordingly, the simpler, faster and more comfortable the purchase is for the client, the higher its cost.
Price depends on the method of payment for the purchase. The company is ready to provide discounts to customers who pay for the goods by card on the website or can pay the funds ahead of schedule when purchasing the goods on credit.
Third degree price discrimination
Most often, third-degree price discrimination is used for students and pensioners. But not only:
On the website of medicinal cosmetics and biologically active supplements Drugstore.com, customers are given the opportunity to purchase a discount card GOLD CARD, with the help of which all products from the GNC assortment can be purchased at a discount.
Fraser Pharmaceuticals has a third-degree price discrimination policy based on geography. In Canada, 10 Viagra tablets cost $69.95, while in the US they cost $103.99.
Software companies (Microsoft, Lotus, and others) sell their products not individually, but in packages. The pioneer in this area was Microsoft, which in 1993 combined several office programs into Microsoft Office (Word text editor, Excel tables, PowerPoint, and a database). In retail stores, this package cost $750 (in unofficial sources, it could be purchased for $450). If each product was purchased separately, the entire set would cost the buyer much more - $1,656.
Cost dependence on consumer status. Prices for goods and services may vary for manufacturing enterprises and consumer companies, for private and public organizations, for the domestic and foreign market, etc.
Dependence of cost on the level of consumer awareness. The standard price of a product is too high and most consumers buy it at it. However, some of them are more savvy and informed and can make claims regarding the cost, quality and other features of the product. In this case, the company provides discounts, taking into account in advance the likelihood of this type of buyers.
CD, which depends on the importance of lawyer database time of delivery of products, waiting, etc. The company can reduce the price if the buyer is ready to wait for the goods longer than usual, buy them in order of queue, go to remote stores for them, etc. Accordingly, the simpler, faster and more comfortable the purchase is for the client, the higher its cost.
Price depends on the method of payment for the purchase. The company is ready to provide discounts to customers who pay for the goods by card on the website or can pay the funds ahead of schedule when purchasing the goods on credit.
Third degree price discrimination
Most often, third-degree price discrimination is used for students and pensioners. But not only:
On the website of medicinal cosmetics and biologically active supplements Drugstore.com, customers are given the opportunity to purchase a discount card GOLD CARD, with the help of which all products from the GNC assortment can be purchased at a discount.
Fraser Pharmaceuticals has a third-degree price discrimination policy based on geography. In Canada, 10 Viagra tablets cost $69.95, while in the US they cost $103.99.
Software companies (Microsoft, Lotus, and others) sell their products not individually, but in packages. The pioneer in this area was Microsoft, which in 1993 combined several office programs into Microsoft Office (Word text editor, Excel tables, PowerPoint, and a database). In retail stores, this package cost $750 (in unofficial sources, it could be purchased for $450). If each product was purchased separately, the entire set would cost the buyer much more - $1,656.