A Digital Storytelling Strategy Always

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While Many People Still Access Content Via Standard Desktop Or Laptop Computers, Mobile Is Increasingly Preferred Across Many Demographics. Make Sure Your Digital Stories Are Easy To View And Interact With Across Multiple Devices, Including Smartphones And Tablets. Content That Doesn't Display Correctly (Or At All) On A Person's Device Of Choice Can Leave Them With A Poor Impression Of The Brand Behind It.

Let Data Be Your Guideas With Any Other Type Of Marketing armenia email list Campaign, Grows From Being Grounded In Data. A Digital Story Leaves A Lot Of Room For Creativity, But Don't Let It Overshadow The Facts You Already Know About Your Existing Or Potential Audience. Who Is Your Persona? What Tone, Language, And Communication Styles Have Proven Most Effective With Her In The Past? What Are Your Interests, Dreams, Pains And Values? Always Adapt Your Stories To Your Chosen Audience.

They'll Be Much More Likely To Make Sense The Way You Want Them To. Be Realistic Again, There's Nothing Wrong With Reaching For The Stars Or Pushing The Boundaries Of What You Want Your Brand To Achieve. But It's Essential To Be Realistic, Too. Always Size Your Stories So That They Are Doable Within The Allocated Time Frame And Budget. A More Efficient, Shorter, Or Simpler Story Will Be Infinitely More Effective Than A Story That Is Longer And More Elaborate But Feels Rushed Or Incomplete Because The Team Behind It Ran Out Of Time Or Resources.