Shortened URLs, such as bit.ly and goo.gl, make it easy to quickly type in a web address, but it's difficult to know where your web browser will actually take you.
Before clicking on a shortened URL, check the full URL. Most URL shorteners include a preview function. If you're not sure, don't click!
Before creating or sharing a shortened URL, consider alternatives. If you must use one, make it clear where it goes.
Please note that criminals use shortened URLs to direct people to phishing sites and initiate malware downloads.
Some people will be suspicious, and rightly so, if you use shortened peru whatsapp number database URLs in email or your online content. In general, do everything you can to make it clear to your users where they will go if they click or type in the URL you provide.
Use descriptive link text with the full URL. In emails and on web pages, it's best to use descriptive link text with the full URL after it. This lets people know where they'll go if they click; they can hover over the link with their mouse to see the full URL. It's also a good accessibility best practice, as it provides people using screen readers with clear and comprehensive information.
Don't use a shortened URL if the user needs to log in. If you're directing people to a page that requires login, let them see the full URL and tell them that login will be required.
Be clear about the destination when you must use short URLs. On social media platforms, such as Twitter, you may need to use a shortened URL to stay within a character limit. It's helpful to let people know where the short URL will take them.
Other tips for using URL shorteners:
It is recommended that you reuse the same shortened URL each time you share the URL so that you have all of your click and conversion metrics tied to the same referral source.
Clean up long URLs on social media and emails
Provide valuable and engaging content in the landing URL
Keep the number of redirects to a minimum; it's always the safest bet
There is always a service provider risk associated with URL shorteners. That is why you should use reliable URL shorteners.