When creating an action plan for the coming year, it is important to highlight the current aspects of the company's development and formulate current tasks that marketing activities should be aimed at solving.
The goals are divided into several groups:
market (increasing market share, developing new geographic areas or technological segments, fighting competitors);
marketing proper (increasing brand awareness, working on the company’s image, striving to satisfy customer needs, increasing profits as a direct consequence of marketing campaigns, etc.);
structural and amazon database managerial (adapting the company to current market conditions by improving logistics and interaction between departments);
ensuring (adjusting pricing policy, improving customer service and motivating employees);
controlling (monitoring operational, strategic and financial activities).
To achieve marketing goals, it is important to provide favorable conditions, namely:
coordinate them with the business priorities and objectives of the commercial organization;
monitor the work of the company's personnel to achieve them;
meet deadlines for completing tasks in accordance with the marketing activity plan;
reward company employees for real successes.
Case: VT-metall
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Planning strategic marketing goals
Incorrect determination of priorities, which marketing activities are aimed at achieving, leads to problems with the development of strategy, current policy for promoting the company's product and with the implementation of the action plan for attracting new customers and increasing profits.
Correct formulation of strategic marketing guidelines is a reliable basis for successful functioning of commerce. To do this, it is necessary to adhere to a certain structure known as the "tree of goals" (or "map of strategic goals").
This is a system of interconnected growth points suitable for any business, including both global directions of company development and tactical decisions that contribute to the achievement of key goals.
Planning strategic marketing goals