Why invest in social media technology

[fomayof928@mowline]

With Sprout’s Listening solution and Analytics tools, brands can keep a pulse on their performance, what competitors are saying, posting and doing, and identify trends across their industry. Sprout’s automated, presentation-ready reports eliminate time-consuming manual data collection, empowering social marketers to easily tell a compelling story about their brand and the market.

Screenshot of Sprout Social’s competitor analysis performance uk b2b leads report showing metrics on various KPIs including topic summary, share of voice, total engagements and sentiment scores based on positive, negative and neutral emotions found in the data.
The Total Economic Impact™ study found that using Sprout helped eliminate manual data collection of monthly reports by 75%, resulting in $39,000 in savings over three years.

When social teams are equipped with the right solutions, they can bring more value to not only the marketing organization, but the entire company.

Investing in a social media management platform gives your business the tools to grow or maintain brand relevance. Social data is a source of truth that will help your company refine product development, strengthen your employer brand and recruit top talent—while directly driving revenue.

When you’re up against tight budgets and looming economic uncertainty, investing in social gives you a competitive advantage.

Pro tip: Not all social media management platforms are created equal
There are hundreds of platforms on the market today, but most lack the roadmap and commitment to meet a business’ long-term needs. For example, some platforms’ mergers and acquisitions have led to disparate offerings being haphazardly pieced together, resulting in a difficult user experience for sophisticated teams.