How to synchronize your marketing efforts?
Posted: Wed Jan 22, 2025 8:13 am
second-screen-strategy
Each brand must have an ideal strategy , according to its intentions and budget. Some have a higher cost, others may seem spontaneous, but all require prior preparation. Below we share some tips to take advantage of the Second Screen:
Apps that sync with content
This means using an app that allows interaction with what is sri lanka whatsapp number database being broadcast on television. For example, Cartoon Network has designed apps for some of its shows that allow downloading games. By synchronizing them with the broadcast of each episode, accessories or more levels are added.
Other programs have developed similar applications that allow interaction with the public, and it is the latter who decides the destiny or future. They are used in simulated reality contests, such as The Voice or Idol formats.
Have content ready for events
We are talking about a brand that has an advertising plan for a major event. For example, a sports cup; you can have content to share on social media during the broadcast.
An example of this was what Tide detergent did during the 2018 Super Bowl. Taking advantage of the fact that they had scheduled commercials, they also had gif images to share on social media.
Both pieces of content were well integrated thanks to a good planning of posts ready to be launched on the day. As a result, the hashtag used by Tide was trending throughout the duration of the match.
We can conclude that any brand can join the conversations of people hooked on second screens and get the most out of it. And to do this, you just have to be prepared well in advance.
Each brand must have an ideal strategy , according to its intentions and budget. Some have a higher cost, others may seem spontaneous, but all require prior preparation. Below we share some tips to take advantage of the Second Screen:
Apps that sync with content
This means using an app that allows interaction with what is sri lanka whatsapp number database being broadcast on television. For example, Cartoon Network has designed apps for some of its shows that allow downloading games. By synchronizing them with the broadcast of each episode, accessories or more levels are added.
Other programs have developed similar applications that allow interaction with the public, and it is the latter who decides the destiny or future. They are used in simulated reality contests, such as The Voice or Idol formats.
Have content ready for events
We are talking about a brand that has an advertising plan for a major event. For example, a sports cup; you can have content to share on social media during the broadcast.
An example of this was what Tide detergent did during the 2018 Super Bowl. Taking advantage of the fact that they had scheduled commercials, they also had gif images to share on social media.
Both pieces of content were well integrated thanks to a good planning of posts ready to be launched on the day. As a result, the hashtag used by Tide was trending throughout the duration of the match.
We can conclude that any brand can join the conversations of people hooked on second screens and get the most out of it. And to do this, you just have to be prepared well in advance.