This is the main reason why I have considered it absolutely necessary to address this topic and, as is usual in this interview section of the blog, the way to do it is by having an interviewee who, as it could not be otherwise, on this occasion, is an expert in real estate marketing issues.
Throughout this article and through his opinions and advice, you will be able to see and enjoy his expertise in the matter.
But let's go step by step, and the first thing is to get to know him a little better.
Who is Mariano Balcarce?
Mariano Balcarce is the “Head of Growth” and one of the founders of the real estate portal Vivanuncios (leading real estate portal in Mexico) belonging to the eBay Classifieds group.
In this role, Mariano's main task is directly related to digital marketing, working philippines telephone number alongside the eBay Classifieds product team to develop solutions for real estate agents that help them in their day-to-day operations and, above all, in their growth.
Now that we know a little more about their work and their projects, let's go straight to the questions related to marketing in the real estate sector that we have prepared and that will help us learn and position ourselves much better in everything related to this topic.
What is real estate marketing? What are the key factors that define it?
Real estate marketing is the process of analyzing user behavior in order to attract, capture, retain and build customer loyalty.
We can divide real estate marketing into two parts:
1.- As a Real Estate Portal (Example Vivanuncios)
These are all the activities we carry out so that real estate agents who trust our site can obtain potential clients.
These can be converted into customers through the actions they must take to close the deal.
For example, from our position, as the leading real estate portal in Mexico, Vivanuncios is responsible for finding users at the moment they begin to think about purchasing or renting a property.
We do this by optimizing keywords, both on our site and on our blog.
In this last one, we answer key questions that people ask themselves before making a decision to rent or buy a home, such as: Is this the time to buy a house? Or is it time to become independent and rent my own home?
2.- As a real estate agent