Mistake #6 – Ignoring modern technology
Posted: Wed Jan 22, 2025 7:05 am
The trend is that in 10-15 years, companies that are unknown on the World Wide Web will die out. And nothing will remain of this business.
A corporate website, landing page, blogging on your own Internet resource, SEO optimization, having an online store or mobile application – the more representation you have on the Internet, the more advantageous you look against your competitors.
Ignoring modern technologies
All this will allow us to grow our customer base, make the brand recognizable and expand our sales geography.
But don't think that just having a website will make you noticeable among consumers. You need a competent content strategy, SEO optimization, and regular analytics. Your resource should be "live" so that search engines see it, and not you on your business card.
Mistake #7 – Not establishing partnerships with stakeholders
Who are your stakeholders?
Personnel. If the personnel management system is not established, there will be staff turnover.
Suppliers and distributors. If deliveries are regularly disrupted or their quality leaves much to be desired, your company is definitely not a priority. It is necessary to organize work in this direction.
Investors. They won't invest in a business that is obviously unpromising. Your job is to convince them otherwise.
If everyone is happy, consider it a long-term investment in marketing. The company's stock will grow, and investors will be more willing to invest in further development of the business.
Read also!
"Sample proposal for cooperation: just follow the instructions!"
Read more
Mistake #8 – Lack of contact with the client
First. You must have a client facebook database base. Otherwise, it is not a business. To do this, you must have mechanisms for collecting new client contacts.
Second. You must work with this base. Namely, constantly contact your clients in all ways available to you. Contact with the client should be at least once a week.
"Every month that your customers don't hear from you, you lose 10% of your customer base."
Dan Kennedy, multimillionaire
author of the bestselling book Hard Direct Marketing
Third. Customers who suddenly stopped buying need to be reactivated. What to do for this is up to you, but it should be something grandiose – promotions, bonuses, special offers. In other words, they need a benefit that they will receive if they return to you for purchases.
Fourth. Develop a bonus system for those who bring you new clients. This way you will remind them about yourself and invest in getting new consumers.
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the colle
A corporate website, landing page, blogging on your own Internet resource, SEO optimization, having an online store or mobile application – the more representation you have on the Internet, the more advantageous you look against your competitors.
Ignoring modern technologies
All this will allow us to grow our customer base, make the brand recognizable and expand our sales geography.
But don't think that just having a website will make you noticeable among consumers. You need a competent content strategy, SEO optimization, and regular analytics. Your resource should be "live" so that search engines see it, and not you on your business card.
Mistake #7 – Not establishing partnerships with stakeholders
Who are your stakeholders?
Personnel. If the personnel management system is not established, there will be staff turnover.
Suppliers and distributors. If deliveries are regularly disrupted or their quality leaves much to be desired, your company is definitely not a priority. It is necessary to organize work in this direction.
Investors. They won't invest in a business that is obviously unpromising. Your job is to convince them otherwise.
If everyone is happy, consider it a long-term investment in marketing. The company's stock will grow, and investors will be more willing to invest in further development of the business.
Read also!
"Sample proposal for cooperation: just follow the instructions!"
Read more
Mistake #8 – Lack of contact with the client
First. You must have a client facebook database base. Otherwise, it is not a business. To do this, you must have mechanisms for collecting new client contacts.
Second. You must work with this base. Namely, constantly contact your clients in all ways available to you. Contact with the client should be at least once a week.
"Every month that your customers don't hear from you, you lose 10% of your customer base."
Dan Kennedy, multimillionaire
author of the bestselling book Hard Direct Marketing
Third. Customers who suddenly stopped buying need to be reactivated. What to do for this is up to you, but it should be something grandiose – promotions, bonuses, special offers. In other words, they need a benefit that they will receive if they return to you for purchases.
Fourth. Develop a bonus system for those who bring you new clients. This way you will remind them about yourself and invest in getting new consumers.
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the colle