Target audience, interests and keywords (demand)

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Google is a search engine that works around queries that users make using words. Therefore, it is vital to know your target audience, their customer journey (their needs and concerns) and how they translate it into questions and words.

Once we know that, we can use professional SEO tools , such as Sistrix or the official Google keyword tool, to provide more context and find out if it is in demand or its seasonality, among other things.

Thanks to this, you will be able to optimize your site for all these concepts and fronk oil email database list thus ensure that the search engine takes you into account for those queries used by your target audience.

Search intent and modularity
Now that we know what users are searching for, it's time to study what the search engine shows. Google tries to understand what intention there is behind the users' queries ( search intent ) in order to display and order the results accordingly. For this reason, it is very important to make these queries in the search engine and see the results and the type of content that ranks in Google. For example, if for a specific word all the type of content that ranks is transactional, we should rank with transactional content, not informational content.

On the other hand, as you may have noticed if you are a regular Google user, Google is “modular”, that is, its results are made up of different “blocks”. There are several types and their prominence varies depending on the tests that Google performs, but below I will show you the most common ones:

Graphical User Interface, Text, Application, Chat or Text Message Automatically generated description
Video block
Graphical User Interface, Application Description automatically generated
Block of images
Text, Application Description automatically generated
“More Questions” Block

Product Site Block and Product Grid

Map block
In many cases, Google results pages are made up of ads, organic results and various blocks. As I mentioned before, this is not static. This composition is adjusted for each keyword as long as Google deems it appropriate.

To appear in the standard organic results, you only need to have a website and follow an expert SEO strategy , but the other blocks have a specific function and to position in them, you have to take into account some special considerations. I will go into detail later.

Position and competence
Position in Google does matter. The higher up you appear, the bigger percentage of the pie you get. In fact, beyond position 10 the percentage of clicks you get is usually very residual:


On this website you can segment CTR (click-through rate) data on Google by a lot of variables in order to make estimates.

Improve your SEO!
Finally, another important issue is that it is rare to find keywords that are not currently being competed for. Usually there will be many websites, including those of your direct competitors, with content on those terms and that have been ranking in Google for those keywords for some time. Therefore, climbing to the top positions is not a bed of roses and, in addition, there is a lot of ignorance about it. Later I will explain how to face part of the challenge but if you are thinking about investing in SEO positioning, contact us .