We all like to believe that marketing specialists are experts at multitasking, and we often condition our team to fulfill this same role.
Neuroscience professor Earl Miller from the Massachusetts Institute of Technology (MIT) shared some interesting insights on multitasking. In short, the human brain is not designed to multitask.
Miller said, “People can’t multitask efficiently, and when people say they can, they’re just kidding themselves. The brain is very good at kidding itself.”
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What we can do, however, is shift our focus from one thing to another with astonishing speed.
The way to be more productive is to focus all your attention on one task at a time. Give it everything you've got. Then, once you've completed that task, move on to the next one and give it your full attention.
When you are creating content for a blog or planning a Marketing Plan, close social media, minimize your email, put away your cell phone and focus completely on that task.