How to optimize SEO in your articles: Complete SEO writing guide
Posted: Wed Jan 22, 2025 6:17 am
Does your SEO copywriting have what it takes?
Before you start writing SEO content, it is very important to do some research beforehand . This stage includes identifying keywords, benchmarking competitors, and understanding the user's search intent. Tools like Sistrix and Keyword Planner are essential in this process to find and analyze keywords and evaluate their ranking difficulty.
Keywords to use
Good SEO content writing involves the strategic use of keywords. You must identify both the primary and secondary keywords that you are going to use in your SEO texts. These should be distributed naturally (without an advertising style) throughout the content, avoiding overloading it. Remember that the goal is for the article to be useful to the user.
How to ensure that your writing is 100% SEO optimized?
To know if your SEO writing is fully optimized, we recommend making a fast food email database list checklist and checking that it meets the following steps:
The article must satisfy the user's search intent
Often when writing, we get sidetracked, but we must not forget the main focus. One of the most important aspects of SEO and content optimization is to ensure that the article satisfies the user's search intent. This means that the content must answer the questions and needs that led the user to perform this specific search.
The content must be EEA
The EEA (Expertise, Authority, Trustworthiness) concept is crucial for SEO. You need to make sure your content is supported by:
We create your strategy!
Data That it is a reliable source That it is well documented That the author is a recognized person or entity
Specifications in Meta Title, Meta Description, Slug, Alt Text
Other technical elements should be taken into account, such as Meta Title, Meta Description, Slug and Alt Text of the images. All of them should be optimized with the selected keywords and should give an idea of what the article is about.
Strategic and attractive headlines
SEO headings not only structure your content, but they also help to capture the user's attention. H1, H2, and H3 should be well-arranged and hierarchized to guide both users and search engines through the content.
You should use headlines that are attractive and include relevant keywords.
Using visuals and creatives
Visuals like images, videos, tables, and infographics enrich content for SEO and improve user experience. Additionally, these elements can help increase time on page, which is good for SEO. Don’t forget to optimize SEO for these visual assets by including keywords in alt attributes and titles.
Relate content to topics of interest to the user
It is important that the content is related to topics that interest your audience.
You can also use internal and external links to expand the information and relate the article to other topics of interest. For example, if we write a post about how to care for curly hair in summer, the user who reads it will like to see recommended articles with content related to: “5 daily tips for curly hair”, “10 practical hairstyles for curly hair”, “Things you should NOT do if you have curly hair”… You will see that this will increase the relevance of the post and improve its positioning.
Before you start writing SEO content, it is very important to do some research beforehand . This stage includes identifying keywords, benchmarking competitors, and understanding the user's search intent. Tools like Sistrix and Keyword Planner are essential in this process to find and analyze keywords and evaluate their ranking difficulty.
Keywords to use
Good SEO content writing involves the strategic use of keywords. You must identify both the primary and secondary keywords that you are going to use in your SEO texts. These should be distributed naturally (without an advertising style) throughout the content, avoiding overloading it. Remember that the goal is for the article to be useful to the user.
How to ensure that your writing is 100% SEO optimized?
To know if your SEO writing is fully optimized, we recommend making a fast food email database list checklist and checking that it meets the following steps:
The article must satisfy the user's search intent
Often when writing, we get sidetracked, but we must not forget the main focus. One of the most important aspects of SEO and content optimization is to ensure that the article satisfies the user's search intent. This means that the content must answer the questions and needs that led the user to perform this specific search.
The content must be EEA
The EEA (Expertise, Authority, Trustworthiness) concept is crucial for SEO. You need to make sure your content is supported by:
We create your strategy!
Data That it is a reliable source That it is well documented That the author is a recognized person or entity
Specifications in Meta Title, Meta Description, Slug, Alt Text
Other technical elements should be taken into account, such as Meta Title, Meta Description, Slug and Alt Text of the images. All of them should be optimized with the selected keywords and should give an idea of what the article is about.
Strategic and attractive headlines
SEO headings not only structure your content, but they also help to capture the user's attention. H1, H2, and H3 should be well-arranged and hierarchized to guide both users and search engines through the content.
You should use headlines that are attractive and include relevant keywords.
Using visuals and creatives
Visuals like images, videos, tables, and infographics enrich content for SEO and improve user experience. Additionally, these elements can help increase time on page, which is good for SEO. Don’t forget to optimize SEO for these visual assets by including keywords in alt attributes and titles.
Relate content to topics of interest to the user
It is important that the content is related to topics that interest your audience.
You can also use internal and external links to expand the information and relate the article to other topics of interest. For example, if we write a post about how to care for curly hair in summer, the user who reads it will like to see recommended articles with content related to: “5 daily tips for curly hair”, “10 practical hairstyles for curly hair”, “Things you should NOT do if you have curly hair”… You will see that this will increase the relevance of the post and improve its positioning.