Benefits of achieving a 360 view of the customer with customer profile
Posted: Wed Jan 22, 2025 6:15 am
Discover why achieving a 360-degree view of your customer with a customer profile gives you an advantage over the competition.
When we connect the dots that link the customer to the places, devices and other aspects relevant to the business, we are in a position to design a personalized experience. Here we tell you how to achieve this.
Data is the fundamental component in the equation: data + customers = differentiating experience. Without it, the organization would lack the vision necessary to guide its strategy and channel each of its actions.
Changing consumer trends have led to a revolution in stockholder database experience, with CX leaders saying 68% of CX projects now involve technology, up from 49% in previous years.
Source: Gartner
From data to a 360-degree view of the customer
Delivering highly satisfying customer experiences depends on a company’s ability to master the entire business-customer relationship. And like all processes, marketing excellence, sales effectiveness, and customer service efficiency are directly linked to data management .
This means that process improvement starts with data improvement.
The customer profile is the result of an effort to improve data management and optimize its use to extract valuable knowledge. This is the basis on which companies are able to align their strategies with the real needs of the customer. Building a close relationship requires in-depth knowledge to achieve this 360 view of the customer.
You may be interested in reading:
MDM master data management, objectives and purpose
What are the tangible benefits that can be generated in this process?
Improving data minimizes the possibility of errors in customer management and the emergence of new connections that allow available information to be used in innovative ways.
When we connect the dots that link the customer to the places, devices and other aspects relevant to the business, we are in a position to design a personalized experience. Here we tell you how to achieve this.
Data is the fundamental component in the equation: data + customers = differentiating experience. Without it, the organization would lack the vision necessary to guide its strategy and channel each of its actions.
Changing consumer trends have led to a revolution in stockholder database experience, with CX leaders saying 68% of CX projects now involve technology, up from 49% in previous years.
Source: Gartner
From data to a 360-degree view of the customer
Delivering highly satisfying customer experiences depends on a company’s ability to master the entire business-customer relationship. And like all processes, marketing excellence, sales effectiveness, and customer service efficiency are directly linked to data management .
This means that process improvement starts with data improvement.
The customer profile is the result of an effort to improve data management and optimize its use to extract valuable knowledge. This is the basis on which companies are able to align their strategies with the real needs of the customer. Building a close relationship requires in-depth knowledge to achieve this 360 view of the customer.
You may be interested in reading:
MDM master data management, objectives and purpose
What are the tangible benefits that can be generated in this process?
Improving data minimizes the possibility of errors in customer management and the emergence of new connections that allow available information to be used in innovative ways.