What are business information assets?

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Business information assets are a feature that allows you to add information such as your business name and logo
to your ads. The following are some of the effects and features you can expect from adding business information assets:

Benefits and Features
Increased credibility of advertisements:
Since you can present your company's brand information, it has the effect of increasing the credibility of your advertisements.
In addition, although search ads are generally said to be for highly visible users, you can also brand your company by presenting your brand name.
Depending on the keywords you deliver, it can be an opportunity to clearly show your brand name and logo to users who are completely unfamiliar with it.
Increased click-through rate:
The increased credibility and increased visual information advantages of truemoney database mentioned above can increase click-through rates.
Can be displayed on both PC and mobile devices
When first implemented, it was only displayed on PC, but from 2023 it will be possible to display it on both PC and mobile devices.
Usage requirements
There are many benefits to setting up business information assets, but unfortunately they are not available to all advertisers.

In order to use business information assets, you must complete the advertiser eligibility check.
For more information on the advertiser eligibility check, please see the following article.


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How to set it up
Next, we will explain how to set it up. There are two ways to set it up:

Dynamic Business Information Assets
Firstly, it crawls your website and dynamically generates your business name and business logo .


You can check automatically generated assets if the source section in the Assets tab on the admin screen has a status of automatically generated
. This is a convenient feature because it displays without any configuration on your side, but currently it only supports assets set on a domain basis, and there is a possibility that logos of other services may be read from subdomains, so care must be taken to avoid unintended display.