What is an e-commerce platform?

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What is an e-commerce platform?
Nowadays, it is very common to hear about virtual stores, and you may wonder what is an e-commerce platform? This platform is nothing more than a software that gives you the possibility of creating an online store to market your products and services on the Internet.

With an e-commerce platform, you can design the interface of your digital store, manage your products, and keep accurate data such as items, sales, and users.

What is an e-commerce platform?

When companies and entrepreneurs decide to move their business into the digital world, the first thing they must decide is which e-commerce platform they are going to use.

If you are just starting to venture into this world of digital business and you have no experience, it is very likely that you do not know what an e-commerce platform is, but in this article we will explain everything you need to know about this new marketing concept, from its functionalities, the types and the options that exist in the market.

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1 What features should an E-commerce platform have?
1.1 Management tools
1.2 Design
1.3 Store management system
1.4 Payments
1.5 Security
1.6 Support
1.7 SEO (Search Engine Optimization)
1.8 Data consolidation
2 Types of e-commerce platforms
2.1 Custom developments
2.2 Software with templates
2.3 Free platforms
2.4 Payment platforms
2.5 Plugin in Content Managers
3 Recommended E-commerce Platforms
3.1 OpenCart (Free Version)
3.1.1 Advantages of using OpenCart
3.1.2 Disadvantages of OpenCart
3.2 WooCommerce for WordPress (Free version)
3.2.1 Advantages of WooCommerce
3.2.2 Disadvantages of WooCommerce
3.3 Magento
3.3.1 Advantages of Magento
3.3.2 Disadvantages of Magento
3.4 Shopify
3.4.1 Advantages of Shopify
3.4.2 Disadvantages of Shopify
3.5 Tiendanube
3.5.1 Advantages of tiendanube
3.5.2 Disadvantages of Tiendanube
3.6 PrestaShop
3.6.1 Advantages of PrestaShop
3.6.2 Disadvantages of PrestaShop
What features should an E-commerce platform have?
All companies that decide to open their online store must carefully and carefully select the platform where their e-commerce will be located. This is essential since implementing an e-commerce consumes a lot of time, resources and money.

If you don't choose the right platform to host your e-commerce site, your development and marketing teams will have a lot of work to do to create a good e-commerce site, and if they decide to change platforms due to the results, it will cause you to have to make another investment.

What is an e-commerce platform?

In order to choose which of all the e-commerce platforms is ideal for your business, you must do a study of all the functionalities that each of the manufacturers offers. These are some of the functionalities that you should take into account when choosing an e-commerce platform.

Management tools
An e-commerce platform must be practical and easy to use for the people who will manage the site. They must be user-friendly and intuitive when making changes to the online store, to the point that a user can make changes to the site without having any programming knowledge. However, there are platforms that are more complicated to manage. For these cases, the platform's support team must be supported by a team of programmers to apply changes.

Design
Most e-commerce platforms offer their cutomers a large number of templates and designs to implement on their websites if they wish, this way, you don't have to invest a lot of time in designing the appearance and structure of your store.

When choosing a platform, you should check the number and variety of chief vp sales marketing officers email lists paid and free templates they offer. When you start, it is very likely that you will use a pre-designed template for your online store, which is a very good option when starting out in this digital world. But, as your business and your audience grow, you will need to redesign the experience you deliver to your visitors; that is when the time comes to customize your digital interface.

The flexibility you will have when making these changes will depend on the platform you have chosen at the beginning. That is why we repeat that you should carefully study which platform is most convenient for your e-commerce. Ideally, a platform that offers you a wide variety of templates, but at the same time, gives you the flexibility to customize the design of your store.

Store management system
This system will be the engine of your e-commerce, as it will allow you to manage your products, place sales orders and handle returns.

Now we will explain the 3 types of management: