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Data-driven model: companies that enhance their value chain

Posted: Wed Jan 22, 2025 6:02 am
by shukla7789
Discover why it is necessary to move towards a data-driven model and how to achieve a robust business data value chain.
Has your company already become a data-driven company ? If the answer is no, you should read this article to understand the universe of business opportunities that you are not yet a part of. The time is now, we tell you why and how to get on board.


2020 was a turning point, we learned that customer car owner database outweighs price and product as the key brand differentiator. That is why it is so important for companies to focus their efforts on obtaining excellent data and to manage to streamline their information collection and analysis processes to put them into practice when orchestrating all their processes.

The cost of not competing on this front is too high . In the US alone, businesses lose an estimated $83 billion in sales each year due to poor customer experience. The cause is a data problem at the core. Fragmented, low-quality customer information across all systems makes it difficult for businesses to deliver the consistent experience they desire .



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Why is it necessary to move towards a data-driven model?
Quality information is the secret to the success of companies that manage to increase their conversion rates, boost their sales and break records of customer loyalty.

The data proves it and with these 7 reasons you will be convinced that your organization needs to move towards a data-driven company model:



Customer experience overtook price and product as the key brand differentiator. ( Walkerinfo )

U.S. companies lose approximately $83 billion in sales annually due to poor customer experience. ( CustomerExperienceBoard )

91% of dissatisfied customers will not do business with a brand that failed to meet their expectations. ( CustomerThink )

On average, loyal customers are worth about 10 times the value of their first order. ( CustomerThink )

Marketing departments at large companies use an average of 65 different applications. ( Forbes )

80% of customer data will be wasted due to immature company data “value chains”. ( CustomerExperienceBoard )

91% of dissatisfied customers will not do business with a brand that did not meet their expectations. ( CustomerThink )


Did you know that marketing departments in large companies use so many different applications to function? Did you imagine that 50% of sales development organizations need to use more than 5 technological applications ( TopoHq )? Were you aware that 86% of after-sales service agents access more than three applications to help a single customer on each call? ( CallCentreHelper )

It is time to move towards a new model that guarantees the optimal management of the company's information assets. Delaying the implementation of the data-driven Company model is slowing down evolution . Where to start? Mainly by optimizing the company's information systems and also the approach to managing knowledge assets .