The proposal of this methodology is to look from the client's point of view and understand that they only want to solve a task in their life.
Clayton Christensen, a former Harvard Business School professor and creator of the concept of disruptive innovation, said that companies analyze their new product lines based on their characteristics or customer demographics. But, he argued, these categories are static, while people's behaviors are constantly changing.
The starting point is to identify what people want to solve in their lives. From ther korea whatsapp number , understand what product or service you should make in their daily lives to help them in the best way possible.
This methodology understands that customers do not buy thinking about the product itself, but rather they buy to help solve a task.
Does an amateur footballer need more motivation than just playing with his friends? Then he buys shoes and sports equipment, such as a shirt, shorts and socks, to achieve that goal.
We must focus on functional, social and emotional dimensions that explain the reasons why people make their decisions.
Functional dimension
Social dimension
Emotional dimension
This unconventional marketing methodology offers a perspective for rethinking market segmentation and, based on this, designing products and experiences that serve to solve these everyday problems.
For example, an emblematic case that serves to exemplify the application of job to be done was McDonald's challenge to increase milkshake sales in its stores.