Another example of organizing guerrilla marketing is the "life placement" technique, i.e. creating artificial popularity of a product by attracting fake satisfied customers. This is what the Sitronics company did, organizing the following: in large cities in busy places, many people began to appear with branded boxes of this brand in their hands.
Moreover, the promoters stopped to chat with acquaintances who “accidentally” passed by to boast about their purchase. And the store where the Sitronics equipment was planned to be sold was also called by fake clients who asked whether this particular equipment was on sale. And after such “pressure”, the company’s sales representatives went there to negotiate deliveries. The result was an increase in brand awareness from 26.5% to 44%.
Panties on a bull statue
How do you like the idea gcash database of putting underwear on a bronze statue? Too eccentric? The manufacturers of men's underwear and socks Gold Toe have thought of this and even implemented it.
Panties on a bull statue
The statue is located in New York, and it was on it that marketers came up with the idea of putting a piece from the new men's underwear collection. And then - millions of tourists acted as free agents who took pictures, put the brand's hashtag and thus advertised it to the whole world at a furious speed.
If I were a sultan...
An interesting example of marketing is the promotion of the Cuba Libra cocktail from the Gavana Club brand. The public's attention was drawn to the appearance of the sheikh at the grand opening of the Gals yacht club. The presence of such a person is not uncommon at such events, but no one even thought that all this was a performance conceived by marketers.
The sheikh was given VIP seats, surrounded by security, not allowing anyone to come close. But even from a distance it was clear that he was drinking Cuba Libra. The fire was fueled by “random” visitors wandering among other guests and starting conversations about the sheikh (paying special attention to his food and drink). When the party was in full swing, the VIP’s girlfriend suddenly wanted to treat those around her to Cuba Libra (well, what else?). The gesture was quite common for such events, so everyone took it at face value. Of course, everyone happily tried the drink offered by the sheikh.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
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I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.