How to get more leads? 7 foolproof tricks
Posted: Wed Jan 22, 2025 5:30 am
We are going to tell you 7 foolproof tricks to get more leads. But be careful, not only will you get more leads, but these leads will be top-notch!
Keep in mind the EsmarTip that I gave you in our previous post Inbound Marketing : what is it?: We don't care about the number, but the quality of the leads.
Tip number ONE: ATTRACT BY CREATING INTERESTING CONTENT!
You have to be able to identify the content that interests your buyer persona and write about it. We agree that there is a lot of information on the internet, but there are many fish in the sea and you have to catch them.
Create content that they can read, but always a little different from the others . Differentiate yourself! To get more leads you must be different from your competition. Yes, the topics may be similar, but even so, you have to be able to generate your personal brand.
Tip number TWO: GIVE THEM SOMETHING OF VALUE!
I'm not talking about SEO- oriented posts that you write on your blog providing updated diabetes mailing list valuable content to the user... no no no, that's a given!
I'm talking about giving the reader the chance to download content that provides value to them , in short, that interests them enough to leave their name and email.
Tip number THREE: CONTENT ADAPTED TO YOUR BUYER PERSONA AND THE STAGE OF THE PURCHASE CYCLE THEY ARE IN!
Content cannot be created just like that. Let's think for a moment.
The content that a person reads if they are looking for information about a problem (at the moment they don't even know if they need your product) is not the same as the content that they read when they are already aware of the problem they have (they are looking for solutions). What we know as the buying cycle or buyer journey affects what content to write in order to get more leads. In the post Content Marketing, What is it? we explain it in more detail.
However, I'll give you a little example.
Title of the film: “Family with children and a space problem”.
Awareness phase : we're going to have another child and we're going to be short of space. We can't go camping this year. Impossible to fit things in the car! What can I do?
Do I look for smaller car seats? No, they could be unsafe.
Do I look for smaller suitcases? No, in winter I can't fit all my stuff and for a weekend I need a hairdryer, an iron and four pairs of shoes just in case, you know! ).
Do I look for a trunk, one of those that you put on the roof of the car? Impossible, I'm short and I'm not going to be carrying a ladder around just to carry the suitcases.
So what do I do? Do I look for cars with big trunks? Balance!
And you're in the car sales business, what a coincidence!
Consideration Phase : we get to the second part of the movie when the space problem translates into “I’m afraid I have to change my car” so you can write a post on your blog about the “5 benefits of having a big boot”.
Decision Phase : at this stage they are already convinced that the solution is to buy a car, but they have to decide which one. To lead them towards your products, in the previous post you could redirect them to another one in which you show them “the 3 car models for large families”. In this post you can already talk about your cars and what sets them apart from the competition. This is when you can offer them a free test drive and a coffee (with biscuits it always goes down better), they will surely leave their details in your form and you will have one more lead!
Keep in mind the EsmarTip that I gave you in our previous post Inbound Marketing : what is it?: We don't care about the number, but the quality of the leads.
Tip number ONE: ATTRACT BY CREATING INTERESTING CONTENT!
You have to be able to identify the content that interests your buyer persona and write about it. We agree that there is a lot of information on the internet, but there are many fish in the sea and you have to catch them.
Create content that they can read, but always a little different from the others . Differentiate yourself! To get more leads you must be different from your competition. Yes, the topics may be similar, but even so, you have to be able to generate your personal brand.
Tip number TWO: GIVE THEM SOMETHING OF VALUE!
I'm not talking about SEO- oriented posts that you write on your blog providing updated diabetes mailing list valuable content to the user... no no no, that's a given!
I'm talking about giving the reader the chance to download content that provides value to them , in short, that interests them enough to leave their name and email.
Tip number THREE: CONTENT ADAPTED TO YOUR BUYER PERSONA AND THE STAGE OF THE PURCHASE CYCLE THEY ARE IN!
Content cannot be created just like that. Let's think for a moment.
The content that a person reads if they are looking for information about a problem (at the moment they don't even know if they need your product) is not the same as the content that they read when they are already aware of the problem they have (they are looking for solutions). What we know as the buying cycle or buyer journey affects what content to write in order to get more leads. In the post Content Marketing, What is it? we explain it in more detail.
However, I'll give you a little example.
Title of the film: “Family with children and a space problem”.
Awareness phase : we're going to have another child and we're going to be short of space. We can't go camping this year. Impossible to fit things in the car! What can I do?
Do I look for smaller car seats? No, they could be unsafe.
Do I look for smaller suitcases? No, in winter I can't fit all my stuff and for a weekend I need a hairdryer, an iron and four pairs of shoes just in case, you know! ).
Do I look for a trunk, one of those that you put on the roof of the car? Impossible, I'm short and I'm not going to be carrying a ladder around just to carry the suitcases.
So what do I do? Do I look for cars with big trunks? Balance!
And you're in the car sales business, what a coincidence!
Consideration Phase : we get to the second part of the movie when the space problem translates into “I’m afraid I have to change my car” so you can write a post on your blog about the “5 benefits of having a big boot”.
Decision Phase : at this stage they are already convinced that the solution is to buy a car, but they have to decide which one. To lead them towards your products, in the previous post you could redirect them to another one in which you show them “the 3 car models for large families”. In this post you can already talk about your cars and what sets them apart from the competition. This is when you can offer them a free test drive and a coffee (with biscuits it always goes down better), they will surely leave their details in your form and you will have one more lead!