I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every rich people database manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
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Polls
Surveys transform information into a clear structure. Often employers think that non-material incentives are simply necessary, so there is no need to analyze anything in this area. A survey can determine who uses bonuses and how. This will optimize the budget.
An example of motivating staff could be organizing free parking for employees. However, a survey showed that only 30% of employees regularly use this parking lot, the rest often work remotely and come quite rarely.
To optimize parking costs, the company began paying for it only for those who come to work every day, and the benefit was cancelled for other employees.
If the company's staff is small, up to 50 people, and everyone works in the same office or workshop, then it is not necessary to conduct surveys. In this case, everything is visible anyway. Surveys are recommended for a staff of 100 people. Then the information is structured, and the costs of non-material motivation are optimized.
Surveys as a method of motivating staff
To obtain accurate information, it is not enough to simply ask a couple of questions. You should develop a competent questionnaire containing the company's proposals and ask for ratings next to each item. If minor dissatisfaction is detected, you can clarify the opinion on how to improve the service. If the proposal receives negative feedback, then it should be replaced. In the case of an excellent rating, it is recommended to clarify what is liked most about this product or service. It is also possible to accept proposals directly from the organization's employees.