Business model canvas. What it is and how to do it
Posted: Sun Dec 22, 2024 8:19 am
Today, all companies use a particular business model to give value to an idea for a client. These business models have the main objective of reflecting the management hypothesis of any idea to ensure its success , or at least to come close to it.
Companies that neglect to implement business models may face failure, as, among other things, they will be unable to synthesize the needs of their customers.
At Bloo Media we know the importance of business models and that is why we want to talk to you about one in particular: the business model canvas.
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What is the business model canvas?
The business model canvas, also canada whatsapp number list known as business model canvas , business model canvas or simply canvas canvas, is one of the most used models today.
It consists of a tool used by companies to analyse and create business models in a simplified way . The origin of this model is the degree thesis of Alexander Osterwalder, who created it to generate business models aimed at Startups and entrepreneurs .
This tool allows you to see all the aspects that make up a business in a global way, with the intention of offering proposals that really have value. It is mainly used to move from an idea to a business model.
How to make a canvas for your business?
In a canvas model template you will find the following steps:
Defining customers: defining your customers and identifying the target audience is key as it can influence the business model, and even the type of product or service.
Value proposition: the value proposition is what your company or business is going to offer to the market, that is, it is what makes the difference with respect to the competition.
Channels: Channels are the ways in which customers acquire products (purchase) and receive them (shipping).
Customer relationships: at this point in the canvas model, the relationship that the company will have with its customers is established, through which platforms this relationship will be established and in what tone; formal or informal.
Revenue Source: The revenue source or revenue stream is where the ways to obtain income for the project are reflected.
Key resources: are the resources that will be needed to carry out the key activities (mentioned in the next point of the canvas model).
Key activities: what are the activities that must be carried out to carry out the project.
Key Associations: This part of the model refers to the resources used outside the company.
Cost structure: all the costs that a company must assume to implement the proposal.
Companies that neglect to implement business models may face failure, as, among other things, they will be unable to synthesize the needs of their customers.
At Bloo Media we know the importance of business models and that is why we want to talk to you about one in particular: the business model canvas.
table of contents [ show ]
What is the business model canvas?
The business model canvas, also canada whatsapp number list known as business model canvas , business model canvas or simply canvas canvas, is one of the most used models today.
It consists of a tool used by companies to analyse and create business models in a simplified way . The origin of this model is the degree thesis of Alexander Osterwalder, who created it to generate business models aimed at Startups and entrepreneurs .
This tool allows you to see all the aspects that make up a business in a global way, with the intention of offering proposals that really have value. It is mainly used to move from an idea to a business model.
How to make a canvas for your business?
In a canvas model template you will find the following steps:
Defining customers: defining your customers and identifying the target audience is key as it can influence the business model, and even the type of product or service.
Value proposition: the value proposition is what your company or business is going to offer to the market, that is, it is what makes the difference with respect to the competition.
Channels: Channels are the ways in which customers acquire products (purchase) and receive them (shipping).
Customer relationships: at this point in the canvas model, the relationship that the company will have with its customers is established, through which platforms this relationship will be established and in what tone; formal or informal.
Revenue Source: The revenue source or revenue stream is where the ways to obtain income for the project are reflected.
Key resources: are the resources that will be needed to carry out the key activities (mentioned in the next point of the canvas model).
Key activities: what are the activities that must be carried out to carry out the project.
Key Associations: This part of the model refers to the resources used outside the company.
Cost structure: all the costs that a company must assume to implement the proposal.