But if you arrive and only have one or two options, making the right choice will take you less time. And, above all, even if you don't believe it, that decision will make you happier, since your subconscious will not beat you up by thinking that you should have chosen something else. One of the biggest mistakes in digital marketing is thinking that the more options there are, the better. When it comes to optimizing your content to convert, this idea becomes counterproductive. Remember: too many options will reduce the chances of conversion. 2.- The intensity persuasion techniques Even if you think you have to be politically correct in all your communications, strong language is one of the most powerful persuasion techniques that exist. study divided 88 users into three groups to see which of three speeches sounded more effective or had the greatest impact.
However, the only difference between the yahoo email list speeches was that one of them contained the word “damn” at the beginning of the sentence. When the participants' attitudes were given, they were more likely to buy the speeches that included this mild obscenity. That is, the word "damn" increased the audience's perception because of the intensity it provided. Or, in other words, it managed to persuade the recipient of this communication. And, in addition, Strong language is able to capture people's attention and helps to persuade. Therefore, one of the persuasion techniques that you should put into practice is the intensity of your communications. You should play with it. Steve Jobs himself, despite his correct and emotional presentation style, used the word “crazy” in several of his speeches. This term communicated intensity. He was passionate about his products and managed to convey that intensity to his audience as well.
And you will understand it through this real case:
-
- Posts: 252
- Joined: Tue Jan 07, 2025 4:58 am