When is the best time to post on Twitter (X)?

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Disclaimer: Data from Sprout Social include users from various plan types, industries and locations. All time frames are recorded globally (not by Central Time), meaning you should be able to publish with the times provided in any timezone and see positive engagement results. Number of engagements represents total engagements a brand received on the specific channel during that hour time frame. Industry-specific data includes mid- to high-level engagement times. We recommend testing with your own accounts to find the most optimal send times.

Mondays from 10 a.m. to noon
Tuesdays from 9 a.m. to 3 p.m.
Wednesdays from 9 a.m. to 3 p.m.
Thursdays from 9 a.m. to 3 p.m.
Fridays from 10 a.m. to noon
Best days to post on X (Twitter): Tuesdays through Thursdays
Worst days to post on X (Twitter): Sundays
Based on data from Sprout Social, a data heat map show shows the best times to post on X (Twitter) globally in 2024.
X (formerly known as Twitter) has consistently been the platform for up-to-the-minute conversations and breaking news. And that didn’t stop X from being part of the news itself on the network last year. Businesses and brands continuously look to X to participate in trending topics that align with their brand values in the process. However, due to global conflicts and vocal executives, some brands have limited their social strategies around X.