User Generated Content: success stories
Posted: Wed Jan 22, 2025 4:58 am
Yoga apparel brand Lululemon wanted to bring their audience together and create a community around their business. In 2013, they came up with the #thesweatlife campaign, which encouraged their customers to post photos of themselves wearing Lululemon clothing on Instagram.
"We created the program as a way to connect with our fans and show how our products are actually worn outside of the online world," says Lesia Dallimore, brand manager at Lululemon. "We see it as a unique way to bring their offline experiences to our online community."
In the first few months, the brand posted more than 7,000 photos of its cpa email marketing database customers (or "brand ambassadors") on Instagram and Twitter, and the gallery with the hashtag #sweatlife, created especially for the campaign, received more than 40,000 unique visitors.
Chipotle Cultivate Festival
chipotlecultivatefestival
Chipotle's brand festival used User Generated Content to bring together its customers and followers and promote different elements of the brand and the festival.
They hosted social media, images and videos on a single page, where festival-goers could scroll through and relive their memories after the festival was over.
During the Chipotle Cultivate Festival weekend in San Francisco, the brand racked up over 1,200 social media posts and a whopping 3 million impressions. Additionally, over 37.5% of visitors scrolled through TINT to load up on more content from all that happened over the weekend.
Belkin iPhone Cases – Lego
lego-belkin-case
In 2013, Belkin ran a User Generated Content-based marketing campaign featuring people’s favorite device: the iPhone. By partnering with Lego , they asked customers to create cases for their phones using customizable Lego blocks.
They later posted the images on Instagram using the hashtag #LEGOxBelkin. This is the perfect example of customers altruistically promoting the brand. This simple yet effective marketing strategy showed potential buyers how cool, diverse, and trendy Belkin cases can be in an organic and authentic way.
NASDAQ
nasdaq
NASDAQ is a strong proponent of user-generated content and uses it across many of its brands including Virgin America , ETSY , Zebra , and Biogen . They use User Generated Content to aggregate and gather social content around social events and other important calendar dates.
NASDAQ uses TINT on different channels when they host a big event, meaning social shares are seen on big screens in Times Square and on TV screens around the world.
Another reason why user-generated content is so important is because in today’s fast-paced and ever-changing environment, content needs to be fast-paced and on-trend. Instead of spending months and millions creating an advertising campaign that might be outdated by the time it finally airs, user-generated content allows brands to stay on top of things and keep up with their customers.
Brands can be constantly in touch with their audience, meaning they stay ahead of the curve.
The power of UGC is plain to see, and there’s no doubt we’ll see much, much more of it in the coming years as brands harness the power of their audiences and take a step back from pushy sales tactics.
Disney Parks #shareyourears campaign
To celebrate Mickey’s 90th birthday, Disney Parks’ #shareyourears campaign pledged to donate $5 for every photo posted with the hashtag in partnership with Make a Wish . Disney Parks collected user-generated content that posted in support of the initiative, and turned the images into a UGC-filled video featuring fans posing with their own versions of Mickey’s iconic ears.
share-your-ears-campaign
Not only was this campaign a great way to build engagement and brand loyalty, but it also raised funds for a great cause. Due to the overwhelming support, they actually doubled their initial pledge from $1 million to $2 million to “grant even more wishes to transform lives,” AdWeek noted in this article .
At Esmartia we do some really cool things and our customers love them. Do you want us to tell you what we can do for you? Write to us!
If you want to know more about Branded Content, click here .
"We created the program as a way to connect with our fans and show how our products are actually worn outside of the online world," says Lesia Dallimore, brand manager at Lululemon. "We see it as a unique way to bring their offline experiences to our online community."
In the first few months, the brand posted more than 7,000 photos of its cpa email marketing database customers (or "brand ambassadors") on Instagram and Twitter, and the gallery with the hashtag #sweatlife, created especially for the campaign, received more than 40,000 unique visitors.
Chipotle Cultivate Festival
chipotlecultivatefestival
Chipotle's brand festival used User Generated Content to bring together its customers and followers and promote different elements of the brand and the festival.
They hosted social media, images and videos on a single page, where festival-goers could scroll through and relive their memories after the festival was over.
During the Chipotle Cultivate Festival weekend in San Francisco, the brand racked up over 1,200 social media posts and a whopping 3 million impressions. Additionally, over 37.5% of visitors scrolled through TINT to load up on more content from all that happened over the weekend.
Belkin iPhone Cases – Lego
lego-belkin-case
In 2013, Belkin ran a User Generated Content-based marketing campaign featuring people’s favorite device: the iPhone. By partnering with Lego , they asked customers to create cases for their phones using customizable Lego blocks.
They later posted the images on Instagram using the hashtag #LEGOxBelkin. This is the perfect example of customers altruistically promoting the brand. This simple yet effective marketing strategy showed potential buyers how cool, diverse, and trendy Belkin cases can be in an organic and authentic way.
NASDAQ
nasdaq
NASDAQ is a strong proponent of user-generated content and uses it across many of its brands including Virgin America , ETSY , Zebra , and Biogen . They use User Generated Content to aggregate and gather social content around social events and other important calendar dates.
NASDAQ uses TINT on different channels when they host a big event, meaning social shares are seen on big screens in Times Square and on TV screens around the world.
Another reason why user-generated content is so important is because in today’s fast-paced and ever-changing environment, content needs to be fast-paced and on-trend. Instead of spending months and millions creating an advertising campaign that might be outdated by the time it finally airs, user-generated content allows brands to stay on top of things and keep up with their customers.
Brands can be constantly in touch with their audience, meaning they stay ahead of the curve.
The power of UGC is plain to see, and there’s no doubt we’ll see much, much more of it in the coming years as brands harness the power of their audiences and take a step back from pushy sales tactics.
Disney Parks #shareyourears campaign
To celebrate Mickey’s 90th birthday, Disney Parks’ #shareyourears campaign pledged to donate $5 for every photo posted with the hashtag in partnership with Make a Wish . Disney Parks collected user-generated content that posted in support of the initiative, and turned the images into a UGC-filled video featuring fans posing with their own versions of Mickey’s iconic ears.
share-your-ears-campaign
Not only was this campaign a great way to build engagement and brand loyalty, but it also raised funds for a great cause. Due to the overwhelming support, they actually doubled their initial pledge from $1 million to $2 million to “grant even more wishes to transform lives,” AdWeek noted in this article .
At Esmartia we do some really cool things and our customers love them. Do you want us to tell you what we can do for you? Write to us!
If you want to know more about Branded Content, click here .