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LINE CONVERGE 2020 Spring brand award-winning glory sharing
Under the digital wave, all walks of life are facing the challenge of enterprise transformation and upgrading, as well as the problem of how to accurately analyze marketing data to create better decisions. In view of this, in order to help enterprises continue to innovate and think, while also allowing Service and value upgrades and further evolution, LINE will be used in many brands, industries and marketing projects every year, and will make extensive use of diversified products, deep focus integration, convenience for consumers to use the line, and rationality of use situations, etc. It will be included in the review and award considerations, and the best brand representatives will be selected. It is hoped that through the successful use of LINE enterprise solutions by these brands, they will exert a more positive brand influence and lead a new future of precision marketing together.
Comprehensive use of LINE Biz-Solutions in marketing strategies australia phone number data from broad to accurate
2019 LINE Biz-Solutions Comprehensive Application Award—SK-II Procter & Gamble Taiwan Co., Ltd.
As the best brand in the LINE Biz-Solutions Comprehensive Application Awards, SK-II, a legendary brand in skin care products sales, not only fully utilizes LINE enterprise solutions, but also interacts with consumers through its official LINE account with 2.1 million friends.
In the past, SK-II mainly used its official account to interact with friends, LAP performance ads to communicate with potential users, and LINE POINTS Ads to introduce new users to the offline experience of using SK-II's exclusive skin testing guide. In 2019, as the number of users of LINE became larger and larger, the user stickiness became higher and higher, and the advertising slots that could be used became diversified, so we began to actively try other advertising products of LINE. Nowadays, in the implementation of LINE's marketing strategy, it adopts various advertising layouts from "broad" to "accurate", fully utilizes the characteristics of each LINE product, adopts LAP performance advertising, POINTS AD and POINTS Code, and utilizes TODAY advertising. Placing, further moving from mass exposure to precise focus, establishing a communication bridge with consumers.
By placing MVP ads on Smart channels, Toru adopts REACH to reach the widest range of consumers. For women aged 20-44 who have greater purchasing potential, the target audience pool is narrowed and communicated through LINE TODAY; as for POINTS and stickers, Use, its function is to find new users and guide them to experience under SK-II’s exclusive skin detection wire. Finally, for relevant audiences who are interested in beauty and official account users who have attached this label, the official account will be used as the main communication channel between consumers and friends, and combined with LAP performance ads, using eye-catching titles and visuals to guide the sense of Interested audiences take the initiative to go to the website by clicking the button to achieve the purpose of increasing the number of views and clicks.