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What is an Email Marketing tool and what should it have to be good?

Posted: Wed Jan 22, 2025 4:11 am
by Dimaeiya333
An Email Marketing tool is a program or software that is responsible for providing mass email sending services. These tools offer many functionalities and features that can be taken full advantage of.

email marketing tools

However, even though all the tools that exist for Email Marketing have a defined objective, it does not mean that they are all the same. Some have different qualities and, obviously, also different prices and characteristics.

However, to know which Email Marketing tool is good and functional, you can take into account that they have the following characteristics:

Intuitive and easy to use. Many tools can be complex and require prior technical knowledge to use. However, this does not mean that they are better. A good email marketing tool should be clear, simple and easy to use.
Drag and drop feature. This feature, better known as drag and drop, allows for quick and easy design of emails.
Segment contacts. A good email marketing tool must be able to correctly segment contacts. This allows you to group your contacts and label them according to various aspects. For example, their preferences, activity, geographic l general manager email database ocation, age, among others. In turn, segmentation will result in much more profitable marketing campaigns.
Scheduling and automating emails. It is essential that the Email Marketing tool you choose has the option to schedule and automate email sending. This will allow you to reduce the time you spend sending emails. You will only have to create them and schedule their sending.
Metric analysis. Analysis is extremely important to measure results carefully and correctly evaluate the productivity of campaigns. In this case, it is important that the tool offers you the creation of reports, where the results of your campaigns are clearly displayed so that you can analyze them.
Integration feature. You never know when you might need a plugin to improve the efficiency or expand the functionality of your campaigns. Therefore, choosing a tool that allows integration with other programs will give you the option to continue improving.
Scalability. By this we mean that the tool you choose has the option to provide you with scalability. This means that, as you demand more resources, your Email Marketing tool provider will be able to supply them to you
Top 10 Email Marketing Tools
Now you know what an Email Marketing tool is and the main features you should take into account when choosing one. Here we show you a list of the best 10 tools.

1. ActiveCampaign
Email Marketing ToolsThis little-known tool has proven to be a great complement to digital marketing. It has become part of the top of the best and main Email Marketing tools.

ActiveCampaign allows you to create professional automations and run standard email campaigns. It also offers a great contact segmentation and tagging feature. It also has its own CRM and can be integrated with other tools such as Elementor, WordPress, Shopify, PayPal, and more.

The drawback could be that it is a tool that does not have a free version and its plans can vary. Starting with a base price of $9 payable monthly. Which includes a contact capacity of up to 500, with unlimited sending, available in Spanish and with the option of automation.