It is important to keep in mind that you should only ask about what has happened and is happening at the moment. You should not ask questions like "Would you like to sign up for online training?", "Will the cost of 50,000 rubles for a course suit you?" etc. When talking about possible prospects, people often tend to fantasize. If they are offered a potential purchase of a course that can change their entire future life, then this may interest them. But as soon as the conversation turns to real payment, then "the answer is silence."
How to formulate questions for potential clients is well described in the book “Ask Mom” by Rob Fitzpatrick.
When creating a course, you skype database need to start from the responses received from the target audience.
If the approach is incorrect, the algorithm of actions looks like this:
Formation of an idea.
Creating a course.
Opening of sales.
Zero revenue.
The right approach:
Formation of an idea.
Survey of potential clients.
Analysis of answers.
Developing a product to meet the needs of the target audience.
Successful sale of the course.
It is advisable to conduct a survey or interview in person, or at least by phone. A standard questionnaire on social networks will not bring the desired result. Moreover, it is better to work in pairs, since one will be focused on asking questions, and the other - on recording the answers and reactions of the interlocutor.
Experts also recommend studying competitors, customer reviews, and periodically visiting thematic forums. The more data you have, the more detailed you will be able to answer the question about the usefulness of your product for customers.
Target audience analysis
Step 3. Choosing a training format
It is better to consider this stage using the example of launching online courses on Internet marketing or distance learning for students for the Unified State Exam. You have enough experience, a ready-made training program and a set of theoretical materials. How to package all this correctly?
Below are the recommended time frames:
The newsletter with articles should be sent once a week.
The optimal length of a video lesson is considered to be between 7 and 15 minutes. If the training video is too long, it is better to split it into several parts.
The average duration of a video course should be 2-3 weeks.
The recommended attention span for a webinar should not exceed one and a half hours.
The duration of the course with online classes should not exceed 45 days.
Of course, each area has its own specifics, but the above data can be taken as a kind of average guideline, with the help of which you can launch a normal course. Before starting training clients, you need to provide them with a lesson plan, tell them about the features of each stage, the presence of rules, bonuses and restrictions. Links to services and groups for communication should be attached to the introductory letter.
At the beginning of your project, no one requires you to perfect it. It is enough to create a minimum viable sample and launch it for test implementation. This is how you test your audience and determine its interest.
After a few introductory lessons, you will already have the first reviews and wishes. If the courses are interesting to people, then it is worth continuing to work on quality. And if there is no demand for your product, you should again ask questions to potential clients and improve the training program based on their answers.
Step 4. Selecting training tools
Let's imagine that you have a ready-made course that you can offer to clients. How to do it correctly? Often, offline coaches with minimal experience send out content via email, but this is considered an unprofessional approach.
This approach can only be justified at the stage of demand research or business idea testing. If you have serious intentions and big ambitions, then you will need to use additional tools to promote the course.