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Relevance in web positioning

Posted: Wed Jan 22, 2025 3:59 am
by Dimaeiya333
SEO is a very important strategy to achieve a good position in Google search engines. If you want your WordPress website to be among the first search options, you need to use SEO plugins.

As you may know, plugins are additional programs that are intended to expand the controlling directors email list functionality of your website. In this case, SEO plugins aim to boost your website to get very good traffic.best plugins for seo

This time, we bring you a list of the best SEO plugins for WordPress. Get the one that meets the needs of your website and start achieving enviable positioning.

But first things first..

Article content [ Hide ]

0.1 What is SEO or Search Engine Optimization?
0.1.1 Relevance in web positioning
0.1.2 Authority and its influence on SEO
1 What are SEO plugins used for?
2 Does WordPress necessarily need SEO plugins?
3 The 10 best plugins for SEO in WordPress
3.1 1.Yoast SEO
3.2 2.SEOPress
3.3 3.Rank Math
3.4 4.The SEO Framework
3.5 5. Broken Link Checker
3.6 6. SEO Squirrly
3.7 7.WordLift
3.8 8.Slim SEO
3.9 9.Redirection
3.10 10.Schema & Structured Data for WP & AMP
4 In summary
What is SEO or Search Engine Optimization?
SEO, an acronym for Search Engine Optimization, refers to the process of improving a website's visibility in organic search engine results.

It is essential to understand that SEO focuses on organic results, i.e. those that are not paid for. The additional option of paying per click to rank first in specific searches is known as SEM or Search Engine Marketing. To illustrate it metaphorically, SEO is like finding free parking near your destination, while SEM would be the equivalent of paying for a parking space.

As with many online marketing disciplines, SEO has evolved significantly over time. In its early days, SEO strategies were rudimentary and based on repeating certain keywords, but today there is a much greater focus on user experience.

Some key concepts and techniques within the world of SEO are:

SEO Consultant: Professionals who provide advice, help and develop search engine positioning strategies.
Organic or natural positioning: Content strategy that seeks to reach the top organic spots in search results.
SEO Analysis: Focus on analyzing positioning data to optimize and improve content in real time.
SEO positioning or web positioning: Synonyms for organic or natural positioning, achieved through various techniques.
Search engine positioning: The placement in the organic results of search engines, also known as SERP.
Mobile First Indexing: Google uses the mobile version of a website to compile search results.
SEO Marketing: Marketing techniques aimed at improving organic positioning in search engines.
SEO strategy: Planning the techniques to be used to improve web positioning.
Guest blogging: Publication of content by guest authors on a blog, which adds value and relevance.
Link building: Strategy for obtaining inbound links to a website.
Blackhat SEO: SEO techniques penalized by search engines.
Whitehat SEO: Ethical SEO techniques endorsed by search engines, promoting a sustainable and healthy approach.
SEO Agency: Companies specialized in offering search engine positioning services.
SEO vs SEM: Differences between two approaches to search engine rankings, where SEO is organic and SEM involves paid advertising.
SEO on Google: SEO strategy focused on pleasing the world's leading search engine.
Local SEO: Positioning strategy aimed at user queries in nearby geographic areas.
SEO Expert: Professional with experience in developing SEO strategies for clients.
Pillar pages and topic clusters: Strategy to create main content that allows for better positioning and create secondary content around it to improve visibility.
SEO Optimization: Techniques to improve the positioning of keywords or content.
Generally speaking, two essential factors define the positioning of a page: relevance and authority.


Refers to how suitable a web page is for a specific search, i.e. how well it answers the user's query. Search engines aim to provide the best possible results to users, which is achieved by offering relevant pages.

To address this factor, on-site SEO techniques are employed, which focus on improving the website itself. These techniques seek to help search engines understand the content and its relationship to user searches. This involves optimizing keywords, URLs, loading speed, and improving user experience, among other aspects.