Almost any beauty salon is currently represented in one way or another on the Internet and social networks. The only exceptions are probably small hairdressing salons that serve a very small number of clients living in nearby houses. But even such an organization should not underestimate the capabilities of the World Wide Web in expanding its client base. Some users may well be interested in the standard set of services offered by such an organization at a low price. So, let's try to understand such a question as a website for a beauty salon: its creation and promotion, the cost of development.
It would seem that the most obvious solution to the problem would be to contact a specialized company that would develop a turnkey website for a beauty salon. But for organizations with a limited budget, this option will not always be optimal for several reasons:
The services of real line database professionals who make such websites, thanks to which you will be able to get clients, are very expensive (we are talking about sums with five zeros). 40-50% of the profit for several months will go to paying for the services of website developers.
Companies that quote a low price for their work will make a simple website using a template. They will definitely not understand the situation on the cosmetology services market or engage in marketing. Their specialists will do everything to simplify their work on creating a website.
What to do if the budget is limited? You can create a website for a beauty salon for free using a service such as a website builder. This solution has a number of positive aspects:
Using the service does not require any special skills or knowledge in the field of website development. The task of creating a web presence using a website builder can be handled by an ordinary Internet user, so it can be entrusted to one of your employees.
Since the employee who has an idea of your target audience will work on creating the web presence, he will be able to correctly tell clients about the services of your beauty salon.
Sometimes it makes sense to save money on website development by using free tools. You can also save money on website maintenance by doing the work yourself. You can control its functioning, update the content and make some minor modifications yourself using the capabilities of a website builder.
If you intend to develop a beauty salon website yourself, you will first need to choose a domain. The simpler the name, the better. It is good if it matches the name of your establishment. If you work only in one city and are not going to open businesses in other regions, then you do not need to spend money on purchasing a .com or .ru domain - a regional domain, for example .spb.ru, will do just fine.
Domain and hosting for the site
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It won't be hard to find cheap hosting - there are many offers. For such a website, no special conditions are needed, an option that requires minimal costs will do. In some cases, you can even get a domain name as a gift - so just choose the offer that suits you best.
To work with content independently, you need to choose a CMS system that is designed for regular users. With the help of CMS, you can edit the content of the site, add new content. MotoCMS is perfect for a beauty salon - a convenient system that comes with a ready-made template for the website. You will only need to fill the template with the necessary content. A site for a beauty salon on WordPress is also an option.
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So, preparing to create a website involves three steps. These are:
domain name registration;
choosing a hosting;
installation of a suitable template.
After that, you need to develop the structure of the website, highlight sections and subsections. The template already contains the main sections, so you need to determine what exactly should be added. You will also have about 20 high-quality photos at your disposal that can be placed on the finished pages.