At this time, you should first solve the customer's pain points, think about how to help them solve the problem, use the product from his perspective, read the advertising literature, and think about whether it is what he wants?
5. Think about the psychological variables of target users
At this step, try to record as much information as possible that highlights your true personality and emotions, including:
thinking
character
values
way of speaking
Life schedule
consumption habits
Job title
financial condition
preferred issues
Family composition, etc.
By understanding consumers' "behavior and habits", we can help us algeria phone number data infer the reasons that affect consumers' "usage behavior" or "hesitation, hesitation and not taking action".
What to do if you have no inspiration
If the merchant is a physical store, you can describe the merchant's character by observing the customers who come to the store; if the merchant is an online merchant, you can also use the consumption information left by consumers when they purchase goods, or observe the behavior of different consumers on different platforms ( Facebook and Instagram interactions. Observe what articles the other party likes to share, where they check in, which communities they like to hang out in, which #hashtags they use most, etc. It should be noted that although the character profile is "half virtual, half real", it is definitely not a guess. It must be produced through research and information collection to create a character profile with reference value!
Three key points you must know when implementing "Character History"
A good character profile can help the business team think more from the perspective of consumers (character profiles) when conceiving marketing techniques and develop suitable and effective marketing strategies. When communicating, you can also be more focused, and make planning and decisions on project products more accurately and directionally to reduce the risk of failure. And how to make a good character profile? Merchants can do this.