What is content personalization and why is it important for digital marketing?

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Everything is more appealing when it has a touch of our personality, including websites. However, simple customization options are not enough. Customers expect brands to satisfy their wants and needs in a fast and precise way, and that's where content personalization comes into play.

While customization is handled by users themselves, personalization is completely under your control and can greatly contribute to your online presence and business success.

In this blog, we will talk about the importance of personalized content and provide four tips for effective personalization.



What is content personalization?
Personalized content is content specifically tailored to each doctor database based on the data you've collected about them. Thanks to content personalization, each user has a unique experience with your brand, which can be a huge factor in strengthening your digital strategy and increasing sales.

But why is personalized content such a magnet for customers? Well, when you create content that matches your customers’ personalities, it means you’re treating them not as numbers but as people. 84% of consumers find this kind of relationship between a brand and its customers extremely important, and 74% even feel frustrated when content on websites isn’t personalized. So, if you want to engage your audience, be sure to keep these percentages in mind.



Are there any prerequisites for content personalization?
To create personalized content, you need data about your website visitors. Some data is collected automatically, such as search terms, session behavior, location, devices, etc. On the other hand, some data is entered by users themselves, for example through forms or surveys (age, gender, occupation, etc.). Analyzing the collected data helps you better understand your customers and plan your content personalization strategy.