How to create an optimized product sheet for your E-commerce?

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Think about it. You have attracted a potential customer through your digital strategy , you have taken them to your website and they are reading one of your product sheets. The next step is to send the product to the shopping cart.

What do you think that person needs to move his index finger? We'll tell you: to feel some emotion .


How do you get it? We'll tell you that too. Just relax and enjoy.



What is a product sheet?
A product sheet is the page where information is provided about the art director email database product or service offered by a company.

You may have noticed that, instead of features, we are talking about product information, right? That is because a good product sheet should not talk about its features, but about the benefits that the product offers to the user if they buy it… Why do they need it? How will it help them? Tell them!

That is to say, the main objective of a product sheet is to arouse desire, not to describe the product.

In fact, one of the most common errors we find in product sheets is copying the description provided by the supplier.

Come on, you idiot, keep in mind that unless you have exclusive rights, you are not going to be the only distributor offering that product. So, it is most likely that you are using the same description as 5, 15 or 50 e-commerce sites that sell the same thing as you.


Does the term ' differentiation ' ring a bell ? Also, keep in mind that Google penalizes duplicate content, so... 'MEEEH, WRONG'.



Preliminary considerations for creating a product sheet
We will start with some of the aspects that will allow your product sheet to become a real sales trigger.



Know your buyer
First of all, if you don't know who you're targeting, how are you going to make them fall in love with you? Study your clients or those you want them to be.

Find out everything: their habits, their concerns, their desires… Any information is not enough. You can ask your customers directly or read reviews (yours or your competitors') and use that information to build your message.

The goal is that when your buyer reads the product sheet, they feel the need to buy instantly.

Know your product
Secondly, in addition to knowing who your interlocutor is, knowing what is being discussed is a great competitive advantage. In other words, if you know your product perfectly, you will be able to better highlight its strengths and anticipate possible objections from the client.

Explain why it is special
Make a difference by explaining why that product is part of your catalogue. Each item has a story behind it and telling it on a product page increases the desire to purchase it.

We all like to have something special… Whether it is because it is made in a certain way, with specific materials or because it is unique on the market.

Choose your photos carefully
If you can get the user to imagine themselves using the product, you're already halfway there.

Keep in mind that behind a screen we lose many of our senses. Therefore, in the digital world, images become indispensable. Hence the importance of choosing the photos for a product sheet very carefully.

Try to make them evocative, showing the product in its context of use and, of course, of good quality.