Emotional marketing: keys, implementation and examples of success

[tongfkymm44]

Today we bring you a post about sitting on your couch and popcorn. And if you don't believe us, read to the end and you'll agree with us.

If you've seen the Disney Pixar movie Inside Out , you'll know that memories are born from emotions. That's why most branded content campaigns rely on emotional marketing to generate brand recall.

Anger, Fear, Disgust, Sadness and Joy were the protagonists of the film and were responsible for generating the memories that appeared in the form of a ball of one color or another depending on the emotion that had caused it.

Do you remember?

Well, emotional marketing works the same way. If you are able to awaken the emotions of your audience, architects email database your brand will remain in their memory for ever.

Greedy, right?

Join us and start taking advantage of all the potential that emotional marketing can offer your business.



What is emotional marketing?
Emotional marketing is the branch of marketing that focuses on creating a bond with the public through emotions.

As we have just explained above, if you manage to inspire, motivate or simply connect with users by making them identify with your company and its values, you will be creating an indestructible bond with them.

And this link is what emotional marketing is based on to build customer loyalty and achieve more sales.



Keys to emotional marketing
When we talk about emotional marketing, we are not just talking about trying to make viewers cry. In reality, it is much more than that. Well-defined emotional marketing campaigns must be based on these four pillars so that the strategy does not limp anywhere:



Establish an emotional bond
This link can work to arouse the audience's curiosity about your brand, to gain the public's sympathy, or simply to position yourself in the user's mind so that, when they need any of the products or services you offer, they think of your company as their first option.



Immerse the user in the universe of your brand
Customer experience Does this sound familiar? In today's competitive environment, making a difference is vital. Customers will not remember the features of your product or service, but how you made them feel. From the message of the first advertisement to the packaging in which they receive it. Everything is part of the experience and must be considered in the emotional marketing strategy.



Becoming a Lovemark
Have you noticed that there are brands that have become almost a religion? Yes, yes, we are talking about Apple, Coca-Cola or Burger King. Their followers do not hesitate for a second when it comes to buying their products. And do you know why? Because they have managed to become a Lovemark . And how have they achieved this? By working very well on the two previous points and involving their customers through collaborative marketing .



What is emotional marketing?



Carry out a content marketing strategy
In order to carry out an emotional marketing campaign, it is necessary to know your audience very well, since otherwise, establishing that emotional bond becomes an impossible mission.

Carrying out a content marketing strategy allows us to measure, increase interaction and better understand our audience. This is a great advantage when designing an emotional marketing strategy.



As you can see, there are four legs of equal importance, since the results of each one will directly impact the results of the other three.