How to apply neuromarketing to your business?

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Ok, these examples are all well and good, but what about mine? Well, it depends on the objective you are pursuing, because neuromarketing can be used for various purposes and strategies.

For example, you can…



Use neuromarketing to test a new product until you find the version that is most widely accepted by the public.

Choose corporate colours according to the brand image you want to apparel company email list convey and use them in all your communications.

Specify on your website how long it will take the customer to receive the product or be served. Speed ​​attracts the public and knowing in advance what will happen generates confidence and translates into sales.

Round up prices or use the €0.99 strategy depending on the type of item. It has been proven that prices without decimals work better for emotional purchases, while the strategy of discounting a cent to lower a digit is more effective for purchases where logic is involved.

Optimize your website by tracking users' eyes using heat maps . Not only will you improve your customers' browsing experience, but you will also increase your revenue.

Avoid transactional words like pay or buy in CTAs, as according to neuromarketing, they cause anxiety in users. It is much better to use other options like 'add to cart' or 'I'll take it', to give some examples.

Use storytelling to connect with your audience. Thanks to neuromarketing, we know that stories are an excellent tool to create closer and longer-lasting relationships.


These are some examples of actions that, thanks to the discoveries of neuromarketing, you can carry out in your company to reach the subconscious of your customers.

Because, this may surprise you, but it is estimated that 95% of purchasing decisions are made unconsciously in less than 3 seconds.