6 B2B digital marketing strategies

[tongfkymm44]

What strategies should you implement in your B2B marketing plan? Stay tuned as we reveal them to you:



Increase your online presence: This is undoubtedly where you should put the most emphasis. Especially at the beginning. It is essential to make yourself visible, to be known, to have your name or logo familiar to people… in short, to have you in mind even if it is not the right moment. Maybe it will be soon.
And by online presence we mean an attractive website that attracts attention, profiles on the different social networks that are properly updated, SEM (or paid advertising), etc. Make yourself visible.

Email Marketing: This will allow you to segment your campaigns accordingly in ameriplan email list order to reach companies that are potentially potential clients for you. Remember the topic of specialized communication that we mentioned earlier and write a text with relevance and interest focused on the specific sector you are targeting and try to use specific words from it.

Create a customer database: Closely related to the previous point. If you have defined your buyer persona and a good CRM (please forget about Excel for these things) like Hubspot , you will have an ideal database to which to send the emails we mentioned before in search of conversions.

b2b marketing techniques
Brand identity: It is essential to reinforce it with actions both online and offline, and even combined. For example, sponsorships that you reinforce on your social networks or charity events that you publish in your news section or blog. Also, if your brand appears for these reasons in traditional media (such as newspapers or TV), 10 extra points, buddy!


Differentiating contents: We always repeat the same thing…we know it. We are like garlic. But we have the best of reasons for doing it: It works!

Don't be a drag. Don't fall into the same thing everyone else is doing. Make a difference. It's the best boost you can give to all the previous points. How? With creativity. But not in a crazy way. Always keep in mind who you're talking to and what they want you to talk to them about. Once you're clear on that, just do it differently than everyone else.


Innovative platforms: Don't stick to the same old thing...although you should be there too, no doubt about it. However, there is life beyond your website, Facebook or Instagram. For example, webinars with content of interest for your target audience and even a podcast... Give free rein to your imagination! And take advantage of the opportunities that the online medium offers you today.