It strengthens customer service

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We know consistently analyzing customer slovakia b2b leads feedback allows businesses to address issues before they escalate, boosting satisfaction and trust. That said, customers are human. Their feedback has nuances, whether it be in the form of regional slang, spelling or even the use of emojis.

An X post celebrating a product from the skin care brand Topicals. The post uses slang and emojis.

Aspect-based sentiment analysis tools enable businesses to detect nuances and identify trends in large volumes of customer feedback, so brands can take appropriate action.

It improves brand reputation
Sentiment data helps brands understand the timeless question: What do people think about us? What used to take countless focus groups and user surveys can now be determined from intuitive reporting dashboards.

The Sentiment Trends table, found in the performance tab of Sprout Social's Listening tool. The table displays trends in sentiment over time.
Through analyzing the emotional tone of online conversations, companies can precisely identify their brand strengths and areas to improve. Equipped with this insight, they can develop targeted marketing plans, enhance product or service offerings‌ and eventually, strengthen their brand’s image.

The Atlanta Hawks, for example, use sentiment analysis to understand fan reactions to team events and maintain a positive brand image.

Businesses that consistently manage their brand reputation will attract and retain customers, nurture loyalty and fuel business growth.