vHow to Apply Content Marketing in B2B Businesses

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Contents
1 What is the difference between B2B and B2C?
2 The B2B Content Marketing Strategy
3 Characteristics of a B2B Content Marketing Strategy
4 How to start creating a piece of B2B content?
4.1 The strategic cloud
4.2 Implementation
4.3 Ideate
4.4 Assignment
4.5 Creation and approval
4.6 Distribution
5 Three Examples of B2B Content Marketing
5.1 Mattermark
5.2 3M Oral Care
5.3 Mailchimp
6 Conclusion
In recent years, Content Marketing has becom saudi arabia whatsapp resource e one of the strategic pillars of brands worldwide and usually accompanies other marketing strategies within a digital campaign.

Content Marketing is a strategic approach that focuses on creating and distributing valuable, relevant and consistent content with the goal of attracting and retaining a specific target audience, according to the Content Marketing Institute.

But, you may be wondering if we can categorize Content Marketing depending on the business focus . The answer is yes and they are surely terms that you have already heard: B2B and B2C.

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What is the difference between B2B and B2C?
If you are a marketer or have been interested in the topic, you have probably noticed that there is a big difference between B2C and B2B businesses. In simple terms, B2C refers to a business-to-consumer commercial transaction and B2B, when there is a business-to-business transaction.

b2b content marketing

Now, I will explain the main differences between B2B and B2C:

B2B Business

Small target
Specific needs are sought to be resolved within the organization
The relationships are long because they are usually significant level purchases.
Efficiency is sought
The purchasing decision goes through different levels within an organization
The purchase is more rational than emotional since it goes through a process of analysis within the organization.
The language is more specialized
B2C Business:

Massive target
Purchasing relationships are usually quick
The purchase of products or services is centered on desires
The purchase decision is based on desires and emotions
They are short relationships