A rebel brand broadcasts freedom from conventions, breaks stereotypes, and often becomes an ambassador of new trends and cultural changes in society. Pressure, self-confidence, and a desire for change are the driving force and distinctive feature of such a brand.
Trademarks like "Rebel" promote freedom from conventions, break patterns, often becoming the messenger of new fashion trends and cultural transformations in society. Energy, self-confidence and thirst for change are the driving force and characteristic feature of this brand.
"Rebel" is perfect for companies that:
focus on clients how does cash app work who feel “different” from everyone else in society;
offer the target audience products and services that, in violation of all norms and standards, are intended for large-scale changes;
retain the values inherent in the minority.
In this case, targeting will be effective if directed towards a teenage audience, extreme sports enthusiasts and non-conformist fans.
If you have chosen a brand of the "rebel" type, then do not be afraid to contradict the opinion of society and break the patterns. Provocative questions, ridicule of popular trends, competitors and authorities - these are the main tools in advertising and communication with clients.
Harley Davidson, Diesel and Tele2 are excellent examples of companies of this type.
Magician
This brand archetype aims to awaken magic and faith in the fulfillment of all cherished desires in its target audience. Such brands are positioned on how to make the impossible real. Clients of such brands need offers that satisfy their tormenting requests.
Types of Brand Archetypes-Mag
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"Mag" will be the right solution for companies that:
appeal to creators of culture and adherents of New Age;
offer a product or service that facilitates transformation;
present the client with modern technologies that he can handle;
available in mid to high price ranges.
An excellent targeting is considered to be an audience of businessmen, entrepreneurs, lovers of everything new and people suffering from various diseases.
If you have chosen the "Magician" archetype, then in your communication interaction with clients it is worth emphasizing the immediate and life-changing changes that will occur after the consumer applies for your product or service. Do not be afraid of advertising your personal expertise, use show elements and create an incredible wow-effect.
Examples of corporations with the "Magician" brand archetype: Adidas, IKEA, Axe deodorant, Apple, Xbox, Mr. Proper