1. Uncover top-performing video formats
Posted: Tue Jan 21, 2025 10:07 am
Marketers have to experiment to figure out what works and what doesn’t. This means publishing videos of varying lengths and formats with different creative edits. For example, do your viewers engage with unpolished and off-the-cuff content? Do they prefer shorter-form or longer videos?
Answering these questions and beyond romania b2b leads starts by looking at your TikTok metrics. Rather than frantically scrambling for video ideas, you can use your numbers to guide you toward video formats that resonate with your audience.
You can make your metrics part of a TikTok audit to assess your overall content strategy. Chances are you’ll find outliers and common trends between videos that earn the highest engagement and watch times. TikTok’s trending content tab makes it especially easy to find these videos in a matter of seconds. You can use these insights to repeat successful formats again and again.
2. Find a posting frequency that maximizes reach and engagement
Compared to other platforms, TikTok’s content demands can feel aggressive and daunting.
However, businesses and brands don’t necessarily need to overwhelm themselves to find an “optimal” publishing frequency on TikTok.
In fact, your native TikTok metrics are the best indicators for the best times to post on TikTok and how many videos per week earn the most engagement based on your individual audience.
Given how stretched marketing teams are right now, you have to allocate your time and resources carefully. Rather than meet some arbitrary daily posting requirement, consider that you can earn as much (if not more) engagement by cutting your posting frequency in half. You’ll never know until you look at your numbers.
Answering these questions and beyond romania b2b leads starts by looking at your TikTok metrics. Rather than frantically scrambling for video ideas, you can use your numbers to guide you toward video formats that resonate with your audience.
You can make your metrics part of a TikTok audit to assess your overall content strategy. Chances are you’ll find outliers and common trends between videos that earn the highest engagement and watch times. TikTok’s trending content tab makes it especially easy to find these videos in a matter of seconds. You can use these insights to repeat successful formats again and again.
2. Find a posting frequency that maximizes reach and engagement
Compared to other platforms, TikTok’s content demands can feel aggressive and daunting.
However, businesses and brands don’t necessarily need to overwhelm themselves to find an “optimal” publishing frequency on TikTok.
In fact, your native TikTok metrics are the best indicators for the best times to post on TikTok and how many videos per week earn the most engagement based on your individual audience.
Given how stretched marketing teams are right now, you have to allocate your time and resources carefully. Rather than meet some arbitrary daily posting requirement, consider that you can earn as much (if not more) engagement by cutting your posting frequency in half. You’ll never know until you look at your numbers.